Master Social Media Management - The Digital Upgrade

Overview

• Content Planning Principles
• Creating Canva templates
• Filming & Editing for TikTok and Instagram Reels
• Hashtag Research
• Using a scheduling program
• Measuring your Marketing

• An understanding of your Target Market and which Social Media Channels they are active on
• Your own content blueprint with Content Pillars designed to attract, engage, and convert your audience
• A suite of Canva Templates that will form the basis of your social media visual identity
• Confidence in filming and editing videos for TikTok and Instagram on platform and using third party apps like CapCut
• How to write captions that capture your audience’s attention
• Where to research hashtags and how and when to use them in your social media content
• A scheduling platform set up to support your content batching and enable you to pre-plan and execute your content without the pressure of posting on the fly

• Small business owners and those starting out that want to learn how to plan and execute social media content
• Established business owners who are frustrated with their lack of consistent social media efforts and want to start batching their content
• Marketing students and graduates, who feel their syllabus lacked social media planning insights
• Anyone wanting to do better on Instagram, Facebook, TikTok or LinkedIn

• Laptop
• Your phone (and maybe your charger too)
• Admin access to your social accounts that you want to schedule to
• Canva Pro account
• Your logo uploaded into Canva
• Your colour pallet – if you have one
• An account with https://app.later.com for Scheduling content
• CapCut downloaded on your phone

Check out other workshops we offer below -

https://thedigitalupgrade.com.au/workshops/

Event Venue & Nearby Stays

674 Botany Rd, 674 Botany Road, Alexandria, Australia