About this Event
Master Class Description
The lecture will explore the growing confrontation between China and the US in different fronts, built around the so call “New Silk Road of the XXI century”.
Historically speaking, “the Silk Road” has been the oldest and most emblematic international trade route in the world.
In the 21st century, the “New Silk Road” is the Chinese initiative to become the hegemonic power on Earth by 2050, displacing the US as global leading power.
At the conference we will discuss the past, present and future of the Silk Road.
We will describe the “Silk Road” as it was: a physical communication network linking the East and the West since 2,600 year ago, mainly by land but also by sea. We will describe its origins, rise and decline of the Road at the end of the Middle Age.
We will explore the present and the future of the New Silk Road, embodied by the BRI (“Belt and Road Initiative”): a u$s 1 Trillion initiative promoted by the Chinese government to develop infrastructure projects (roads, ports, power plants, telecommunication networks) that connect China with the rest of the world.
Ultimately, "The New Silk Road" is a “wallet-based diplomacy”, the strategy designed by the Chinese government to make China the global leading power by the year 2050, displacing the United States from its current position of leadership.
Therefore, we will comment on the growing confrontation between China and the USA in different battle fronts: commercial, financial, monetary, technological, reputational and military, and its impact on the rest of the world, including Asia, Europe, Africa and Latin America.
Fernando Cortiñas (Buenos Aires, 1962) is an Argentine-Spanish professional with more than 35 years of international work experience in leading multinationals and as a professor in leading academic institutions in Europe and America.
He graduated with honors and various awards as a Bachelor of Business Administration and Public Accountant from the Universidad Católica Argentina (Buenos Aires, 1986), and obtained an MBA from Harvard Business School (Boston, 1992).
His professional career has had a double journey, corporate and academic.
At a corporate level, Fernando's career has been focused mainly on the field of marketing, sales and international business development, which led him to live in Germany, the United States and Spain, working for companies such as Deutsche Babcock, McKinsey, KSB- Itur, Televisión Española and the Telefónica group, where he held managerial and executive positions in several group companies.
With a strong teaching vocation, at an academic level he has developed an international career spanning more than three decades, with a focus on Marketing and International Business, mainly at the IE Business School (Madrid, Spain), where in 2020 he was awarded the prize for “Best Professor in Masters Programs”.
He is also a visiting professor at other distinguished institutions such as the University of Porto (Oporto, Portugal), Porto Business School (Oporto, Portugal), Pontificia Universidad Católica de Chile (Santiago), and Universidad Católica Argentina (Buenos Aires).
He has courses on Coursera, with more than 35,000 students, he practices journalism as a hobby in various written and radio media in Spain and the Americas and develops activities as a speaker and consultant for different companies.
Polyglot (in addition to being bilingual in Spanish and English, he speaks German, Portuguese and Italian), a tireless reader and traveler, he lives between Madrid and Buenos Aires, and has visited more than a hundred countries around the world.
Specialist in the Silk Road, he began to give conferences on the subject in 2014, and has visited almost all the countries that comprise it several times over the last eight years.
Fernando is separated and has three children.
18h30 – 19h00 : Welcoming attendees
19h00 – 20h30 : Master Class
20h30 – 21h30 : Networking Drink
Event Venue & Nearby Stays
Hôtel Intercontinental Paris Le Grand, 2 Rue Scribe 75009 Paris, Paris, France