people you are marketing to.
About this Event
In this workshop we will create an ideal client profile to put a name, face and story to the
people you are marketing to. Bring your laptop and any information/data you have on who
your ideal client is - be they a donor, investor, customer etc.. You will leave with a tangible
and usable rough draft of your ideal client profile which can be utilized and refined as you
see fit moving forward. This is a powerful tool to inform the tone, visuals, location and
overall approach of your marketing initiatives.
- Overview of what an Ideal Client Profile is
- How to use an ICP to have a powerful impact on your marketing results and brand consistency
- Be led through how to make an Ideal Client Profile step by step. On your own laptop, you will go through these steps and start to create your own ICP
- Optional to share your ICP and how you think this will shape how you move forward.
Brigitta Davidson is a multipotentialite who believes that under capitalism business is the
most direct route to seeing dreams come to fruition and making ripples of positive change
within and between communities. She founded with the aim of bolstering
the kinds of businesses she wants to see thrive. Zeitgeist Marketing works with entrepreneurs
and small businesses to build their in-house marketing capacity. Together they work together
to build out her clients tools, knowledge and asset repertoire so that they can execute
impactful in-house marketing with clarity and confidence.
- Want to have a clearer, more consistent brand voice
- Are not crystal clear on which pain points of your clients you solve
- Want to increase conversions with your marketing initiatives
- Want to shift from selling features to selling futures
Event Venue & Nearby Stays
theDock: Centre for Social Impact, 100-722 Cormorant Street, Victoria, Canada
CAD 0.00
