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Marketing Summer School is a comprehensive workshop series designed to equip aspiring and emerging entrepreneurs, small-to-medium-sized business owners, and nonprofit leaders with essential marketing skills. Session Overviews:
Session 1: Brand Identity + Customer Personas (July 19, 2024)
Participants will explore the fundamentals of brand identity, including core values, voice and customer personas. Through engaging exercises, attendees will learn to distill their brand’s essence into impactful messaging and build their foundation for a cohesive brand strategy.
Session 2: Journey Map + AI-Enhanced Strategic Marketing Planning (July 26, 2024)
This session dives into customer journey mapping and the integration of AI tools in strategic marketing planning. Attendees will gain insights on mapping out the buying journey and leveraging AI to enhance marketing efforts and drive growth.
By participating in the Marketing Summer School, attendees will gain immediate insights to improve their marketing process and become part of a continuous learning community. The collaborative environment ensures ongoing support and networking opportunities, which are crucial for staying ahead in the ever-evolving marketing landscape.
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Event Venue & Nearby Stays
theClubhou.se (theclubhou.se at georgia cyber center), 100 Grace Hopper Lane, Suite 3700,Augusta,GA,United States
Tickets
