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Note: This is the first part of a three-part series focusing on different aspects of marketing, with each session building on the previous one. While attending all three is not required, it is encouraged!A brand is more than a logo or color scheme. It’s more than a tagline, slogan, or marketing campaign. And it’s much more than any advertising campaign, single product, or graphics design feature. A brand is a promise to the consumer that they
can count on you to deliver EVERY time on that promise.
Join Eric Hultgren, director of brand strategy + social media for MLive, as he talks about how you move from your name to a brand and deliver on that promise.
Facilitated by: Eric Hultgren, MLive
Cost: $25 per attendee; registration is required
(This is held in MLive's offices).
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Event Venue & Nearby Stays
601 S Saginaw St, Flint, MI 48502-1513, United States
Tickets