Marketing Made Easy for Tourism Businesses

Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect. This six hour workshop will cover:

• Your why – understanding the story you want to tell and how to tell it
• Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively
• Selecting the right marketing channels that will match your target customer

- Website

- Online Travel Agents

- Email marketing

- Social media

- Events/Networking/Relationship building

- PR

- Advertising

- Print marketing

- Influencer marketing

• Crafting a strategy that generates results
• Understanding what’s working – using metrics/analytics to take future decisions

Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.

Don't forget that this workshop also offers you a great opportunity to network with other tourism businesses.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Gedling; Erewash; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) are also invited to attend providing they are members of East Midlands Chamber.)

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

Event Venue & Nearby Stays

Horsley Lodge, Wedding Venue, Golf Club, Restaurant and Hotel, Smalley Mill Road, Horsley, United Kingdom