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An average business can thrive in a great market. A great business in a poor market will always struggle. Yet too often, marketing focuses on tactics before truly understanding the market itself.This session brings the market back into marketing. Designed for leaders and decision-makers, it focuses on the foundational thinking required to understand where your business really competes, why customers choose you over alternatives, and how to make strategic decisions in an AI-driven landscape.
You’ll be challenged to think critically about your market dynamics and equipped with frameworks to guide long-term growth, not just short-term wins.
In this session, we’ll explore:
What market are you actually in - and when and why customers buy from you versus competitors
What defines a good (and scalable) market
How to measure your market size, structure, and opportunity
Practical ways to grow and defend your market share
This session is ideal for founders, executives, and marketing leaders looking to strengthen their strategic foundations and lead with clarity in an increasingly complex environment.
Hosted by Data Story. Data Story helps businesses grow by turning data into decisions. Their team blends analytics, marketing expertise, and emerging AI tools to uncover insights that drive measurable impact.
Not a member yet? Our events are for members and their guests, but we'd love to show you around. Reach out to [email protected] to find out more.
300+ events a year. Global network. Brilliant people.
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Event Venue & Nearby Stays
85 Beach St, Queenstown 9300, New Zealand, 85 Beach St, Queenstown 9300, New Zealand, Queenstown
Tickets
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