Marketing Data Science at Tinder

Meet and greet someone who works with one of the most interesting data sets in the world. Sam Krutzfeldt builds and develops predictive models to support marketing efforts, extracts data stories from user behavior, and measures the impact of marketing decisions all across the world for the world’s leading dating app, Tinder. Come listen to a non-technical overview of how a predictive model is built tested and eventually put to work in a fast moving and highly volatile space. Whether you're a data geek, marketer, or just curious how the magic happens, this session will help you rethink what effective attribution really looks like.
Lunch will be provided.

Meet Sam Krutzfeldt
Sam Krutzfeldt is a marketing data scientist at Tinder, where he develops predictive models and analyzes user behavior to guide global marketing strategy. With a background in economics and predictive analytics, Sam has built a career turning data into actionable insights across industries.

Event Venue & Nearby Stays

St. Stephen the Witness Catholic Student Center, 1019 West 23rd Street, Cedar Falls, United States