Learn the fundamentals of sophisticated marketing and branding strategies for small businesses in this online lecture!
About this Event

In this 1.5-hour online lecture, " Marketing & Branding Strategy Foundations: Small Businesses," I’ll be sharing the core strategies that large publicly traded companies and non-profits use to captivate their audiences, drive growth, and increase revenue. But here’s the best part: I’ll show you how to scale these strategies down to fit any small business, so you can start making a difference right away.

What You’ll Learn:

What strategic marketing communications really means and why it matters for your business.
Proven methods from big brands and non-profits that you can adapt to your own brand’s needs.
How to identify your target audience and craft messages that resonate with them.
How to create a Unique Selling Proposition (USP) that sets your brand apart.
Tips on leveraging content marketing and Search Engine Optimization (SEO) to boost your online presence.
How to build advertising campaigns that convert into revenue on social media using digital advertising.