About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
For more information on venue address, reach out to "[email protected]"
About the course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This one-day program helps event planners and marketers strengthen their marketing and sales skills to promote services effectively and convert leads with confidence. The course covers branding, lead generation, pitching, content ideas, simple marketing strategies, and client conversion techniques. Through practical tools and real-world approaches, you learn how to position your event services, attract ideal clients, communicate value, and turn inquiries into confirmed bookings.
Learning objectives:
By the end of the course, you will:
- Build strong branding and positioning that attract the right clients.
- Use simple and effective marketing strategies to generate quality leads.
- Communicate your value clearly and confidently during client conversations.
- Handle objections professionally and close deals smoothly.
- Create long-term relationships that result in repeat work and referrals.
Target audience:
Event planners, marketers, and professionals responsible for promoting event services, generating leads, and closing clients.
Why is it right fit for you?
This course is ideal for event professionals who want to attract more clients and convert leads effectively. It breaks marketing and sales into simple, actionable steps that can be applied immediately. You learn how to build a stronger brand presence, reach your ideal audience, and communicate your value confidently. The program combines marketing techniques with practical sales strategies to help you turn interest into confirmed bookings. With hands-on activities and real examples, you gain the skills needed to grow your event business sustainably.
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Looking to enhance the marketing and sales capabilities of your event team?
We offer customisable in-house training tailored to your event categories, audience types, and branding needs. Whether you require deeper focus on lead generation, pitching, or content marketing, we adjust the curriculum for maximum relevance. In-house delivery ensures consistency, clarity, and improved client conversion results for your entire team.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Event Marketing & Sales
Info: • Understanding the marketing–sales connection
• Role of branding in event businesses
• Identifying ideal clients and audiences
• Activity
Module 2: Branding & Positioning for Event Professionals
Info: • Creating clear brand identity
• Highlighting unique strengths and services
• Communicating what sets you apart
• Activity
Module 3: Lead Generation Strategies
Info: • Organic and digital lead generation methods
• Using social media and online presence effectively
• Networking and partnership opportunities
• Activity
Module 4: Developing an Effective Sales Funnel
Info: • Stages of the client journey
• Tracking leads from inquiry to conversion
• Identifying bottlenecks and improvement areas
• Case Study
Module 5: Pitching & Communicating Value
Info: • Structuring strong sales pitches
• Addressing client needs confidently
• Turning value into buying motivation
• Role Play
Module 6: Content & Marketing Materials
Info: • Creating simple promotional content
• Using visuals, portfolios, and social proof
• Designing basic marketing assets
• Activity
Module 7: Handling Objections & Client Concerns
Info: • Common objections in event services
• Techniques to respond professionally
• Maintaining confidence under pressure
• Role Play
Module 8: Closing Strategies & Follow-Up Skills
Info: • Recognising buying signals
• Encouraging action without being pushy
• Managing follow-ups effectively
• Activity
Module 9: Long-Term Client Relationship Building
Info: • Staying connected after the event
• Encouraging referrals and repeat business
• Maintaining consistent communication
• Activity
Event Venue & Nearby Stays
McDougall Court Northeast, 639 5 Ave SW, Suite 2500 Calgary, AB T2P 0M9 Canada, Calgary, Canada
CAD 540.53 to CAD 704.06
