About this Event
For 2023, we have brought you an easy to understand and use digital marketing process that can be used by any business or organization to supercharge their digital marketing. Get ready to learn how to organize your customers into segments for digital marketing content creation & digital promotion process. You will learn the basics of building landing pages and how the page can then be used to formulate more content for social posts, emails and other micro-content. All mapped out in a digital marketing funnel with top line digital metrics for evaluation.
Garrett Hall is a Professor of Digital Marketing, within the Sheridan Pilon School of Business marketing program. He is also a Mentor-in-Residence at Sheridan’s EDGE Entrepreneurship Hub, and a Faculty Advisor with ENACTUS (Entrepreneurial Action for all of US) Sheridan. He has over 30 years of business management and marketing experience from entrepreneurial and large-enterprise organizations, having held positions across multiple disciplines including advertising agency Account Executive, Director of New Business, Product Group Manager, eCommerce company Business Owner and a marketing & business consultant.
Recently Garrett Hall undertook a 2 year research project that learned about and supported the development of digital marketing promotion for 75 small businesses across Canada. For more information look here: https://digitalmarketingresearch.ca/
Connect with Garrett: https://www.linkedin.com/in/grhall/
Note: This event is free but in-person spaces are limited. Please register to secure your spot or obtain the webinar link. In-person programming will be held at the Centre for Urban Innovation, 44 Gerrard St East, Toronto, ON M5B 1G3.
Event Venue & Nearby Stays
Centre for Urban Innovation at Toronto Metropolitan University, CUI219, 44 Gerrard Street East, Toronto, Canada
CAD 0.00