About this Event
MarketHER 2025: Women Leading the Conversation in Marketing & Communications
Celebrate Women’s History Month with AMA Detroit at MarketHER 2025! This empowering event brings together marketing professionals, students, and industry leaders for an evening of bold conversations, fresh insights, and networking. Dive into marketing leadership, inclusive communications, and strategic innovation in an era of rapid change.
📅 Date: Friday, March 28, 2025📍 Location: Bamboo Detroit (1420 Washington Blvd, Suite 301, Detroit, MI)
Ticket Pricing:
- AMA Members: $25
- Students: $15
- Non-members: $50
Keynote: Turning Things Sideways—How Re-strategizing with Existing Resources Can Turn Messes into Magic
Speaker: Ada Mbonu, CHS, CTA
At a time when long-standing programs and frameworks seem to be falling every second, Ada Mbonu will illustrate how marketers can leverage core resources to build beyond their comfort zones. Discover how to pivot, innovate, and reimagine strategies to drive impact and transformation—even in times of uncertainty.
Panel 1: The Future of Inclusive Marketing—What Students Need to Know to Lead the Next Era of Change (6:45 PM)
This dynamic discussion will help students and early-career marketers understand the power of inclusive communications and how they shape brand perception, consumer trust, and campaign success. Panelists will explore emerging trends, how to navigate social issues in marketing, and the skills that will set young professionals apart in today’s job market.
Key Discussion Points:
- How are brands balancing authenticity with audience expectations?
- What skills do employers seek in the next generation of marketing leaders?
- How can students stay ahead in learning best practices for inclusive communications?
Panelists: Bri Olson, Olga Kovtun
Moderator: Taylor Mae Kanigowski
Panel 2: Inclusive Communications in 2025—Now More Than Ever (7:30 PM)
Recent societal events have reshaped marketing and corporate communications, influencing everything from client expectations to internal messaging strategies. This panel will unpack how brands are responding to these changes while remaining credible, authentic, and impactful.
Key Discussion Points:
- Have client priorities shifted in response to recent societal changes?
- How can brands maintain credibility and authenticity in their messaging?
- What innovative inclusive campaigns have stood out in the past year?
Panelists: Katie Lauderbaugh, Rasheda Kamaria Williams
Moderator: TBA
Don't miss this opportunity to connect, learn, and be part of the future of marketing!
Special Thanks to Our Sponsors: Bamboo Detroit, Regroup, CUSG, and Knauf Media Group.
Event Venue & Nearby Stays
Bamboo Detroit, 1420 Washington Boulevard, Detroit, United States
