About this Event
Join us for our March WomenRISE Workshop: Redefining Sales for Founders: Building Relationships That Drive Growth with Melinda Garvey, founder of On The Dot, and InHer Circle.
Most founders don’t like to call themselves “salespeople”—but the truth is, if you’re building a business, you’re selling every day. The good news? Sales don’t have to feel transactional, pushy, or inauthentic. This session will reframe sales as relationship-building, problem-solving, and connecting—so you can embrace the role with confidence and integrity.
We’ll explore how to focus on solving real problems (not just perceived ones), how to build meaningful connections that last beyond the transaction, and how sharing your networks creates a flywheel effect that continuously fuels your funnel. You’ll leave with practical strategies to approach sales in a way that feels natural, aligned with your values, and true to who you are as a founder.
Key Takeaways
- Reframe sales as relationship-building, not selling.
- Learn how to uncover and address real vs. perceived problems for your customers.
- Discover ways to show up with value outside the sales cycle—by helping, connecting, and listening.
- Understand the power of sharing your networks to build a self-sustaining funnel.
- Walk away with a practical framework to embrace sales as a founder—with authenticity, confidence, and purpose.
Everyone will receive the Zoom link regardless of how you register. Please do not register for both in-person and virtual.
In-Person Attendance
In-person events will be held at Texas Woman's University, Denton Campus, 1210 Old Main Circle, Old Main Building, 2nd Floor, Rm 257.
Breakfast will be served at 7:30 AM. The official program starts at 8:00 AM. Come and network with other female entrepreneurs. Make sure you bring your business cards.
*It is a walk between the two parking areas and the Old Main Building. You may consider wearing comfortable shoes to walk in and bring your dress shoes for the event.
The venue is accessible, and an elevator is available.
*If you need additional accommodations, please email [email protected] to make arrangements.
Parking Information
* Download ParkMobile @ https://parkmobile.io/
* Put in your information, including your license plate number.
* For the event, please park on the 4th level of the parking garage located on Oakland St.
* Parking is FREE for the duration of the event only! The parking code will be included in your event confirmation.
* There will be directional signs to help you locate the event.*
Interactive Denton Campus Map
How to get from the parking garage to Old Main Building - Video
Online Attendance
If you are attending online, you will receive the Zoom link to join via email the evening before and the morning of the event. In order to be admitted virtually, you must log in using the same first and last name you used when you registered for the event. We will have an online host to help facilitate the event. We will continue to have pre/post-networking opportunities.
Networking before the event: 7:35-7:55 am
Networking after the event: 9:05-9:25 am
Official program: 8:00 - 9:00 am
**If you do not receive the email with the Zoom link, it could either be in your junk/spam email folder or you may have registered with a different email.
**All registered attendees will receive the replay link after the event.**
Speaker Bio
Melinda Garvey is a serial entrepreneur, founding her first company, Austin Woman Magazine, 23 years ago this month. Garvey is also the founder of On The Dot, and InHer Circle. She also serves as the facilitator for the Austin cohort of CWE’s AccelerateHer program and as an advisor with the Center for Women Entrepreneurs.
Event Venue & Nearby Stays
1210 Old Main Cir, 1210 Old Main Circle, Denton, United States
USD 0.00
