Managing Products, Services and Price

MANAGING PRODUCTS, SERVICES AND PRICE

Guest Speaker: Shannon Anderson, Red Hinge

The Fulton County Library System at the Buckhead Branch presents Managing Products, Services and Price seminar. This free workshop is one of a series of seminars provided to educate local business owners.

Who Should Attend

This three-hour seminar is designed for new business owners, established business owners, entrepreneurs, sole proprietors, transitional job seekers, second income seekers, and Small Office/Home Office (SOHO).

This is a deep dive into the best practices of successful business owners. These tips and tools will help propel your company into the next phase of profitability.

Benefits To You

Managing Products

If you sell a product, what brand identity do you want your packaging to communicate? Our presenter will teach you how to ensure your packaging communicates your product's benefits, position and brand. You will learn how to differentiate Branding .vs Marketing. He will share tools and tips to manage your inventory and walk you through a balanced product life cycle.

Did you know packaging isn't just for products… packaging relates to services too. Our presenter will explain how you can “wrap” your services in a package to attain a professional brand reputation.

Customer Focused Services

Service platforms have evolved since the 4 P’s model of the 1960’s: Product, Price, Place and Promotion. In this session, you will be introduced to the SIVA model (Solutions, Information, Value, and Access), which is a more customer-focused strategy. SIVA fosters the concept of finding, converting, and retaining new customers. Our presenter will teach you how to always put the customer first in your branding, marketing and primary services.

Pricing Approach

Setting the right price for your product or service is one of the most important and most difficult marketing decisions for your business. Our presenter will review how to set the right price by defining your pricing objectives. He will examine your costs, break-even point and profit margins. You will discover pricing concepts like value-based pricing and competitor-based pricing. Ultimately, you will be better prepared to make the right price and make a profit in your business.

Free Parking - Free Admission - Limited Seating

Agenda

I. Marketing Strategy

II. Managing Products

III. Customer Focused Services

IV. Pricing Approach

V. Questions & Answers

Event Venue & Nearby Stays

Buckhead Library, 269 Buckhead Ave NE, Atlanta, GA 30305, USA, United States