Managing Executive Personal Brand & Corporate Reputation Masterclass

Your personal brand is your leadership currency. Your corporate reputation is the legacy your organisation leaves behind. This three-day workshop equips leaders with the tools to align personal values, leadership behaviour, and organisational reputation in a way that builds trust, credibility, and resilience.Through a blend of strategic theory and real-world application, this session will help executives lead with authenticity while managing perception both inside and outside the organisation.

This workshop is designed for C-suite executives, senior leaders, heads of communication, and professionals responsible for managing both personal and organisational reputations. It is ideal for anyone looking to strengthen their leadership presence, internal influence, and external brand perception.

Info: Theme: The Power of Perception – Personal Brand Foundations

• Define your personal brand and leadership signature
• Audit your current executive presence (online and offline)
• Align values, visibility, and voice
• Understand how your behaviour influences organisational reputation

Info: Theme: From the Inside Out – Culture, Communication & Alignment

• What reputation is – and what it’s not
• Overview of the Repudometer®: Ten dimensions of reputation health
• Measuring internal brand alignment and team engagement
• Crafting narratives that build trust and reputation

Info: Theme: Executive Brand Leadership in an Age of Crisis & Change

• Managing reputation through uncertainty
• Case studies: Leadership under pressure
• Navigating media, social platforms, and stakeholder scrutiny
• Response mechanisms: What to say, when to speak, how to lead

Event Venue & Nearby Stays

Jumeirah Messilah Beach Hotel, Jumeirah Messilah Beach Hotel, Kuwait City, Kuwait