Name: Making a Difference for Employee Recruitment
Start: 2025-02-20T11:30:00-06:00
End: 2025-02-20T13:00:00-06:00
Location: Maggiano's Little Italy

Making a Difference for Employee Recruitment

Build a brand that gives your team an identity they’re proud of—make them the stars.
About this Event

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Your team is full of amazing people—and you want more just like them. But how do you share your organization’s story in a way that resonates with potential employees who share your values?

Attracting top talent requires more than just a job posting; it demands a story. David Fults and Chris Burke of the City of St. Peters Communications & Strategy team will share what they learned about employee recruitment through storytelling during their team’s Difference Makers Wanted campaign, winner of two national awards.

They’ll talk about how developing connections with the people across their organization helps their team find and tell compelling stories on LinkedIn and their owned media. Key topics covered include:

Create a compelling employee brand: Give your employees an identity they can take pride in—make them the stars of your story!
Build relationships: Developing connections with employees is essential for crafting authentic and impactful stories.
Foster a positive culture: Employee recruitment campaigns can inspire internal pride and contribute to a thriving work environment.
Leverage multimedia storytelling: Discover how to adapt content for LinkedIn, owned media, and other platforms.
Master video storytelling: Keep it short and engaging—90 seconds or less!

Learn how to craft a powerful recruitment strategy that resonates with prospective employees while enhancing your workplace culture. Through storytelling, multimedia campaigns, and employee branding, you’ll discover actionable tactics to draw the right talent and create an environment they’re excited to join.

About the Speakers:

David Fults is the Communications & Strategy Coordinator for the City of St. Peters, MO, with more than three decades of experience as a professional communicator and an MBA-Marketing from Lindenwood University. The St. Peters Communications & Strategy team has earned numerous national awards during his 25 years with St. Peters, including a 2024 Award of Excellence from The Communicator Awards for the Difference Makers Wanted employee recruitment branded campaign in 2024. Fults is passionate about personal growth and leadership development, and was recently accepted into the Organizational Development & Change graduate program at Webster University.

Chris Burke is the Creative Services and Event Coordinator for the City of St. Peters, where he’s started his seventeenth year. In that time, he’s produced over 500 episodes of UpFront St. Peters, the City’s weekly newsmagazine show, along with many other City productions. He’s also produced events for the City, ranging from events honoring our veterans to multi-day community festivals welcoming over 30,000 people for a weekend. He’s a graduate of Lindenwood University, where he completed his undergraduate degree and an MBA in Marketing. The St. Peters Communications and Strategy Team has received many awards for their work, including Telly Awards, 3CMA awards, and Communicator Awards.