
About this Event
Marketing for business - everyone thinks they can do it but it's not as easy as you hoped it would be.
And it can suck up a LOT of time if you aren't sending the right message to the right person at the right time using the right channels.
This in-person workshop, aimed at small business owners, will get your marketing plan whipped into shape for success in 2025.
You'll cover:
✅Identifying your target audience precisely - no more vague statements of 'I work with anyone.'
✅Capitalising on your strengths and opportunities and mitigating your weaknesses and threats (SWOT analysis).
✅Communicating client pain points effectively.
✅Understanding marketing channels and choosing the right ones.
✅ Setting your quarterly marketing goals.
✅Creating a 90-day content plan.
✅Practising proven copywriting techniques to improve the impact your marketing makes.
✅Includes 3 x 1-hour online (Zoom) drop-in sessions (April to June) to discuss marketing/content creation challenges.
✅Optional membership of support WhatsApp group.
There will also be an opportunity for networking over coffee and lunch during the workshop.
Agenda
🕑: 09:00 AM - 03:00 PM
Make your marketing work in 2025
🕑: 09:00 AM - 09:15 AM
Coffee & introductions
🕑: 09:15 AM - 09:30 AM
Why you need a marketing strategy
🕑: 09:30 AM - 09:50 AM
SWOT analysis
🕑: 09:50 AM - 10:10 AM
Identifying your target audience
🕑: 10:10 AM - 10:30 AM
Understanding marketing channels and choosing the right ones
🕑: 10:30 AM - 10:45 AM
Setting your marketing goals for the next quarter
🕑: 10:45 AM - 11:00 AM
Coffee break/networking
🕑: 11:00 AM - 11:30 AM
Content formats and pillars
🕑: 11:30 AM - 11:50 AM
Copywriting techniques -the theory
🕑: 11:50 AM - 12:30 PM
Copywriting techniques - let's practice
🕑: 12:30 PM - 01:15 PM
Lunch break/networking
🕑: 01:15 PM - 01:30 PM
How to create your content plan
🕑: 01:30 PM - 02:30 PM
Let's create your 90 day content plan
🕑: 02:30 PM - 02:45 PM
Q&A
🕑: 02:45 PM - 03:00 PM
Wrap up & close
Event Venue & Nearby Stays
Jolly Farmers, 2 Enfield Road, Enfield, United Kingdom
GBP 350.00