About this Event
Make it SF, hosted by The Club SF, The One Club for Creativity, and Pereira O'Dell— is an event dedicated to bringing San Francisco’s creative community together. Creativity has long been at the heart of this city, and this gathering is an opportunity to reconnect, share ideas, and look ahead.
ABOUT THE EVENT:
The Club SF, in collaboration with The One Club for Creativity and creative agency Pereira O'Dell is proud to present the second installment of Make It SF - a gathering designed to strengthen and celebrate San Francisco’s vibrant creative community.
Building on the energy and impact of our pilot event, Volume Two dives deeper into the conversations, connections, and creative momentum that are shaping the future of our city.
PJ Pereira, co-founder of the award-winning creative agency Pereira O’Dell, will take the stage with his talk, “Why I Am Optimistic” and facilitate a panel discussion, bringing together diverse voices from across creative disciplines.
The evening will also feature GMUNK as our highlighted artist — a globally renowned digital artist, live-action director, and motion designer.
WHAT TO EXPECT:
This time, we’re exploring what it means to build creatively in a time of reinvention. Attendees will hear from leaders pushing boundaries across design, storytelling, and technology, and participate in thought-provoking panels and interactive sessions.
In tune with the eclectic vibe of Make It Sf Volume One, the programming is designed to spark curiosity and celebrate diverse forms of creativity — with art, music, food, and drinks woven together, creating a multisensory celebration of the creative spirit. All made possible by continuous support of our creative partners at Pereira O’Dell, SilversideAI, Goodby Silverstein & Partners, Odysseus Arms, Argonaut, Cutwater, Venables Bell & Partners, Barrett Hoffer, CAN CAN Studio, Adobe, Freepik and others.
WHY ATTEND?
Whether you're just starting out or a seasoned pro, Make It SF invites you to be part of the ongoing story of creative culture in San Francisco. Join us to recharge your inspiration, meet your creative peers, and help shape what’s next.
EVENT DETAILS:
DATE: Wednesday, September 24, 2025
TIME: 5:30PM - 8:30PM PT
WHERE: Pereira O'Dell San Francisco |1265 Battery Street, 4th Floor, San Francisco, CA 94111
TICKET PRICES:
At this time, only waitlist tickets are available - If tickets open up, we'll reach out via email to let you know!
MEMBERS: $10
GA $20
Members, your promo code is waiting for you! Find it under Member Resources in your account () or view it when you log in to check out our events ().
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MAKE IT SF | MEET OUR SPEAKERS:
KEYNOTE SPEAKER
PJ Pereira |An industry veteran of over 20 years, most known for co-founding independent award-winning creative agency, Pereira O’Dell. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently, PJ was named AI Champion of the Year by Adweek for demonstrating meaningful contributions to the ethical progression of AI across the advertising industry.
ARTIST SHOWCASE
GMUNK | A globally renowned digital artist, live-action director and motion designer whose creativity and innovation span a unique range of mediums. The throughline in his work utilizes a fusion of psychedelic themes and richly textured palettes, and his signature lens-based style is enigmatic, atmospheric, and metaphysical – much like the Munky himself.
His ethos is driven by his desire to learn and be uncomfortable. He continuously seeks to apply his foundation in motion design to new mediums, with new collaborators. The results of these labors often take beautiful and unexpected forms as short films, installations, digital art, data visualizations, commercials, music videos, title sequences and various applications of motion design.
MAKE IT SF PANEL
Creativity, Future, What Changes, What Never Will
A Conversation With Creative Geniuses and Tech Pioneers About the Possibilities Ahead
DEMIAN BORBA | Demian Borba is the founder and CEO of Pactto, a new AI meeting startup focused on creative workflows using artificial intelligence. Before Pactto, Demian was a Principal Product Manager at Intuit, a tech company with over 100 million customers. He was also one of the first Product Managers for Adobe XD in Silicon Valley. Demian has nearly 20 years of experience in technology, Design, Business, Community, and Training.
DANIELLE HAWLEY | Danielle Hawley is a global, award-winning creative leader and change agent, Danielle has been instrumental in reigniting brand love for Uber through culturally resonant and purpose-driven campaigns. Her work spans continents and has earned international acclaim—including two consecutive Gold Film Lions at Cannes and Brand of the Year at Spikes Asia. Danielle has led iconic campaigns such as Football is for Food, Trains—Now on Uber, Delete Uber, Vaccinate the Block, Protect, Tonight I’ll Be Eating, and Uber Don’t Eats. Tasked with rebuilding trust and reputation, she has helped shape Uber’s modern identity and creative resurgence. Her work has transformed reliability—a core brand attribute—into an emotionally resonant brand promise, most notably in the parent brand campaign On Our Way, featured during the 2024 Summer Olympics.
A self-proclaimed Type-A creative, Danielle’s agency experience spans multiple industries and iconic brands including Microsoft, P&G, Audi, Bacardi, Coca-Cola, AT&T, and Tommy Hilfiger. Her Gold Effie-winning campaign We Counter Hate used machine learning to remove over 20 million instances of hate speech from Twitter, demonstrating her belief in the power of creativity paired with technology. At Wunderman Thompson, she led the groundbreaking launch of Tommy Hilfiger Adaptive—the world’s first fashion line designed with and for people living with disabilities. The work earned three Cannes Lions and sparked the creation of the agency’s Inclusivity Experience practice. Danielle believes the future of creativity lives at the intersection of ideas, data, and technology, and her body of work offers a compelling glimpse into what’s next for the industry. She lives in Lafayette with her husband Steve, two children—Benjamin and Nina —and their black Labrador retriever, Ramona Frances.
Martin Pagh Ludvigsen | Martin is Director of AI & Creative Tech at Goodby Silverstein & Partners in San Francisco, where he leads GSP Labs, the agency’s in-house innovation unit. He has created campaigns for brands including Nike, Coca-Cola, Google, McDonald’s, Toyota, and The Dalí Museum, often blending art and technology in surprising ways. Originally from Denmark, Martin has spent two decades working across interactive production and advertising. With an academic background that combines art and technology, he brings a unique ability to bridge the conceptual and the technical in his work. He has spoken at SXSW, FITC, Google Cloud Next, and other leading industry events. In 2025 he was named a Campaign US “Innovative Lead” finalist and an Ad Age “Creative Technologist of the Year” finalist. His work has earned dozens of international awards. Martin lives in California with his wife, two daughters, one cat, and six bikes.
PAULA VIVAS | Paula Vivas is Head of U.S. Marketing at Freepik, where she leads the company’s expansion, brand strategy and PR efforts in the U.S. market. With a background in global marketing and a focus on AI and creativity, she builds programs that connect technology with creative communities, driving awareness, partnerships, and enterprise adoption.
Event Venue & Nearby Stays
Pereira O'Dell, 1265 Battery Street, San Francisco, United States
USD 0.00
