MAGNUM LAUNCHES ITS MOST ENCHANTING FLAVOUR INNOVATIONS YET WITH THE ALL-NEW PLEASURE EXPRESS RANGE

Step aboard the Pleasure Express: Beyond Worlds. 

From 26 April to 5 May 2024 Magnum invites Pleasure Seekers to embark on an unforgettable journey into a realm of Euphoria Wonder and Chill at the prestigious ION Art gallery with the Magnum Pleasure Express: Beyond Worlds exhibition. Designed to captivate the senses and elevate Magnum’s ice cream experience guests curate their adventures through a unique fusion of mood expression powered by AI. 

Details:

Date: 26 April to 5 May 2024

Time: 10:00 am - 10:00 pm (Last entry at 9:30 pm)

Location: ION Art gallery ION Orchard Level 4

Admission to the Magnum Pleasure Express: Beyond Worlds exhibition is free. 

Unlock a Personalised Experience and Engage in Pleasure-Filled Activities

Your Pleasure Express AI Experience journey begins with a personalised experience tailored to your mood and preferences. Upon entry take a brief personality test to receive a bespoke QR code unlocking a world of interactive exploration. Immerse yourself in AI-powered artwork specially curated to complement the unique flavours of Magnum's latest creations.

Boarding the Pleasure Express AI Experience transports you to an AI world uniquely inspired by you requiring only a proof-of-purchase of any Magnum ice cream from islandwide retailers or eCommerce platforms granting Pleasure Seekers entry to a multi-sensory experience.

Magnum also introduces Play for Pleasure VR Mobile Experience for those seeking further indulgence. In this captivating mobile game guests can quest to uncover hidden Magnum ice cream sticks each promising the chance to redeem exclusive vouchers. Additionally Pleasure Seekers can unleash their creativity by designing personalised postcards and documenting their extraordinary Pleasure Express journey at designated stations throughout the gallery.

Inspired by Magnum's Latest Flavour Creations

Step aboard the Pleasure Express inspired by Magnum's newest Pleasure Express range featuring three tantalising flavours: Magnum Euphoria Pink Lemonade Magnum Wonder Golden Toffee and Magnum Vegan Chill Blueberry Cookie. Each offering promises an explosion of flavour with unexpected twists and luxurious textures.

Event Venue

ION Art gallery, ION Orchard, Level 4, 2 Orchard Turn Singapore 238801 (ION Orchard - level 4 next to lobby, A, 2 Orchard Turn, B4-39, Singapore 238801, Singapore, Singapore