A One-Day Interactive Workshop
About this Event
Workshop Overview
This one-day workshop will equip entrepreneurs with the knowledge, tools, and strategies to successfully start and manage a business that sources products from Africa. Attendees will gain insights into sourcing, production, quality control, marketing, and building sustainable relationships with African suppliers and artisans.
This is For
- Aspiring entrepreneurs
- Business owners seeking to expand product lines
- Fashion, beauty, and lifestyle brands
- E-commerce entrepreneurs
Workshop Agenda
1:00 PM - 1:30 PM | Registration & Welcome Refreshments
Attendees sign in, network, and enjoy light refreshments.
Opening Keynote: Why "Made in Africa" Matters
- The economic impact of supporting African industries
- Ethical sourcing and sustainable practices
- Opportunities in fashion, beauty, home decor, and textiles
Identifying Opportunities: Product Categories & Trends
- Best-selling products from African suppliers (e.g., textiles, jewelry, natural hair products)
- Cultural significance and authenticity
- Trend forecasting for African-made products
Sourcing & Supplier Relationships
- Finding reliable suppliers, artisans in Africa, and/or sourcing agents
- Building trust and maintaining strong communication
- Finding wholesalers in the U.S.
- Deciding what country is best and navigating language and cultural differences
- Ensuring quality control and ethical practices
3:00 PM - 3:30 PM | Networking Break
Connect with other entrepreneurs and industry experts.
Importing & Logistics: How to Get Your Products Home
- Understanding international shipping and tariffs
- Managing customs, taxes, and documentation
- Finding reputable freight forwarders
Branding & Marketing Your "Made in Africa" Business
- Creating a compelling brand story
- Showcasing African craftsmanship through content creation
- Using social media, influencers, and PR to promote your products
Pricing & Profitability
- Determining production costs and pricing strategies
- Understanding currency exchange rates and payment solutions
- Calculating profit margins for sustainable growth
Key Takeaways for Attendees:
- Step-by-Step Guide on how to get started
- Importing and Logistics Guide
- Free 60 minute one on one business consultation after the event
- List of Recommended African Trade Organizations
Attend in person or virtually.If you can’t make the live class, no worries, it will be recorded
,
Learn more about me www.TonikaOuterbridge.com
Have questions, text or call me at 866-452-2623
Click here to get your business website
Event Venue & Nearby Stays
6504 Old Branch Ave, 6504 Old Branch Avenue, Camp Springs, United States
USD 54.13 to USD 107.48
