Name: Lunch & Learn: Value Proposition Workshop
Start: 2025-08-20T11:30:00-05:00
End: 2025-08-20T13:00:00-05:00
Location: 1602 W. Northfield Blvd, Suite 1, Murfreesboro, TN, United States, Tennessee 37129

Lunch & Learn: Value Proposition Workshop

The goal of the class is to leave with at least a rough draft of your Value Proposition - so that you can continue fine-tuning from home until you have a solid value statement that you can stand behind, believe in, and feel empowered by as well as implement into your various online and in person marketing.
Value Proposition is by definition a marketing statement that summarizes why a consumer should buy a product or use a service - It’s the reason a home buyer, seller, investor, or builder hires you instead of some other agent.
Signs this class is for you…
● You don’t have any idea what sets you apart from the rest.
● You have a great idea of what sets you apart but want help translating your value into a statement form to become a theme in your business marketing.
● Your morale is down because the market is challenging and you’d like to rediscover that loving feeling again when it comes to your Real Estate business.
● You own a team or a team member who wants to be both uniquely driven by the team’s identity while still maintaining a personalized focus and skillset for each team member/owner.
● You are a solo agent who wants to align with a brand presence that is unified across channels and helps you to reach more people.
● You don’t have a scheduled listing appointment, buyer consult, closing, or family engagement during the class time and want to enrich your daily routine by actively engaging with your brokerage.
● You recently onboarded with UREMT and want to kickstart your branding.
● You are a seasoned agent with a strong sphere of influence and returning business but you’d like to refresh your perspective of yourself so you can continue to grow and access new opportunities for expansion.
OPTIONAL Homework: Time block 20 minutes between now and 8/20, and during that 20 minute block, write 3-5 sentences to respond to each of the prompts below. This is an exercise for you, and you will not have to share these answers with anyone if you don’t want to.
1. What part of the real estate process do you genuinely love - even when it’s challenging? 2. Describe a time you felt deeply proud of how you showed up for a client. What did you do, and what does that reveal about your strengths? 3. If you could only choose one role that’s most natural to you, what role would you say you tend to most often play for your clients’ lives? - coach, guide, protector, advocate, consultant, etc.? 4. What kind of people tend to be drawn to you, tend to want to work with you? 5. If your best client referred you to someone else, what would you hope they would say about you?
Presented and Sponsored by Cornerstone Title.