About this Event
Crafting a lead driving marketing campaign is both an art and a science. In this session, Jen will share about a client case study in the mental health awareness space and apply Creative Spring's framework for selecting meaningful tactics. You will learn about crafting messages that resonate with your audience and how to understand and adapt to the results. Jen will touch on audience identification and analysis, utilizing a gamification tactic, and understanding the importance of measurable results. You’ll leave this talk empowered to not only choose the right tactics but how to architect a sustainable marketing plan, ensuring triumph in the ever-evolving realm of strategic communication.
In this talk, you will learn how to:
- Put communication strategy fundamentals to work
- How to select appropriate tactics and craft compelling messaging for your audience
- Apply a gamification tactic it to your communication campaign
- Understand metrics and be “humble” to the analytics
Lunch will be served.
Jen Houser is Founder and President of Creative Springs, a Florida-based creative and strategic marketing consulting firm. Jen leads her team in creative and strategic work to grow brands and propel businesses forward. Her career has evolved from merchandising at Target Corp. in Minneapolis, MN to helping build an event staffing agency in NYC, NY, and now, running her own marketing agency. Whether she is creative directing a video shoot or analyzing and proposing a new digital strategy for her clients, her joyful and innovative approach to collaboration helps the Creative Springs team ignite creativity and empower brands.
Event Venue & Nearby Stays
JEA Customer Solutions Center & Headquarters, 225 North Pearl Street, Jacksonville, United States
USD 0.00 to USD 19.19
