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From Tactical to Transformational: Turn Scattered Marketing Into Scalable Growth presented by Jon-Mikel Bailey, Source Marketing Consulting.Your marketing should drive real leads, not vanity clicks driven by scattered posts. It’s time to move beyond surface-level strategies and outdated checklists and start building a marketing system that works for your unique audience and goals.
Join us for this high-impact lunch and learn session where you’ll discover how to grow your business by aligning your marketing strategy with buyer behavior, performance metrics, and clear positioning. Learn how to think holistically about your brand, message, and channels so you can generate leads consistently and predictably.
Learning Objectives:
Quit Bad Marketing: Learn the most common mistakes small and mid-sized businesses make in lead generation and how to fix them.
Understand What Actually Works: Discover the key difference between tactical marketing and transformational strategies that support long-term growth. ? Master the Three Growth Paths: Seeds, Nets, and Spears: Explore inbound (SEO, content), paid strategies (PPC, social ads), and outbound efforts (networking, cold outreach) to diversify your lead sources.
Track What Matters: Focus on cost-per-qualified-lead (CPQL) and other pivotal metrics for making informed, ROI-focused marketing decisions.
Map Your Customer Journey: From the first Google search to final purchase, learn how to be visible at every step of the buyer’s research path by leveraging SEO, reviews, forums, and social media.
Presenter:
Jon-Mikel Bailey is the Chief Marketing Strategist for Source Marketing Consulting, bringing 25+ of experience in the digital marketing and web development industries. He has been published in MarketingProfs, MarTech.org, SpinSucks, {Grow}, Social Media Today, and more. He has spoken at the Digital Summit Series, MarketingProfs, ITE, Grant Thornton, and others.
Agenda:
11:30 a.m. – 12:00 p.m. – Lunch (BYO) & Networking
12:00 p.m. – 1:00 p.m. – Interactive Session and Strategy Coaching
This session is perfect for small business owners, marketing managers, and sales leaders looking to stop doing the wrong marketing and instead build a framework that delivers clarity, confidence, and leads.
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Event Venue & Nearby Stays
118 North Market Street - 1st Floor, Frederick, MD, United States, Maryland 21701
Tickets
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