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Legendary house brand and record label Love to be… is proud to announce it will be hosting an industry mixer during ADE 2025 (Amsterdam Dance Event) at BAR22 — the world’s leading electronic music conference and festival. Known for uniting global industry leaders, artists, and tastemakers, ADE provides the perfect backdrop for Love to be… to continue its mission of championing authentic house music culture.Founded in the mid 1990s during the golden age of UK clubbing, Love to be… quickly cemented itself as a pioneering force in the house music scene. What began as a breakout club night in Sheffield evolved into a global movement, attracting iconic DJs and dedicated fans alike. Over the years, the brand has hosted events from Ibiza to Miami, New York and Sydney and continues to influence the underground and mainstream dance scenes.
Today, Love to be… is more than just an events brand. It’s a lifestyle and community — with an active international tour schedule, Festivals and a digital label (Love to be… Recordings), and a prominent radio presence with a show syndicated on over 100 global stations. The brand continues to spotlight rising talent while honouring its legacy of quality house music.
The ADE 2025 Mixer promises to deliver a unique blend of networking and celebration, bringing together industry professionals, DJs, producers, and tastemakers for an afternoon of connection, creativity, and of course, exceptional music — curated in true Love to be… style.
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Event Venue & Nearby Stays
Amsterdam, Netherlands