About this Event
Love Is… Valentine’s Pop-Up at Row 24
February 12–15
Love Is… takes over Row 24 for a four-day Valentine’s pop-up celebrating love, creativity, and connection. Enjoy immersive themed rooms, interactive games, custom keepsakes, festive cocktails, and unforgettable photo moments.
Timed ticketed sessions are available throughout each day, featuring family-friendly daytime experiences and elevated, adults-only evenings.
What to Expect
- Immersive themed rooms & larger-than-life photo ops
- Love-inspired games, activations, and carnival fun
- Custom keepsakes & interactive experiences
- Festive cocktails & nostalgic concessions
- Perfect for couples, friends, families (daytime), and date nights
Featured Experiences
- 🎡 Love Wins Midway Carnival – Classic carnival games, playful prizes, popcorn, cotton candy, nachos, hot dogs & lemonade
- 🌹 Love Is… Flower Shop – Luxe heart-shaped rose bouquets available for purchase
- 🖋️ Love Is… Comic Station – Turn your photo into a personalized Love Is–style comic
- 💌 Love Letters Studio – Handwrite a love note for someone special (or yourself)
- 🎀 Hello Kitty Love Hangout – Meet Hello Kitty and take home a flower balloon
- 🪞 Mirror Balloon Illusion – Immersive mirror room filled with floating heart balloons
- 🔐 Lock Your Love Bridge – Personalize a heart-shaped lock and leave your mark
- ✨ Forever Love Marks – Permanent jewelry & tiny tattoos from curated vendors
- 💖 Share the Love Wall – Leave a message, take a note, spread the love
- ☎️ I Just Called to Say I Love You – Photo + voice message booth
- 🍬 Love Is Sweet Photo Booth – Candy-heart-themed photo & GIF booth
- 👑 Queen of Hearts Photo Op – Royal Valentine photo moment
- ☂️ Showered With Love Umbrella – Cascading heart photo set
- 🌸 Floral Swing Photo Op – Dreamy swing framed by lush florals
Signature Floral Add-Ons (Optional Purchase)
Make your visit unforgettable with our premium floral offerings, available for pre-order or on-site while supplies last.
🌹 Signature Heart-Shaped Bouquet — $120
A luxe, sculptural arrangement of two dozen (24) premium long-stem roses, meticulously hand-arranged into a heart shape. Designed for stunning photo moments and beautifully wrapped for the ultimate Valentine’s takeaway.
🌹 Classic Dozen Roses — $60
Twelve premium long-stem roses, elegantly wrapped — a timeless Valentine favorite.
🌹 Single-Stem Roses — $5 each
Perfect for spontaneous gestures, sweet surprises, or adding a simple romantic touch.
Pre-ordered florals may be staged at select photo moments for a surprise reveal or wrapped for easy transport home. Our floral team coordinates with your timed entry to ensure every arrangement is fresh and perfectly presented.
Tickets & Entry
General Admission
- $30
- Kids 3 & under: Free
- Kids 4+: $20 (daytime family sessions only)
Timed entry ensures a comfortable, interactive experience. Capacity is limited per session.
Evening Policy
- After 8:00 PM: 21+ only
VIP Experience — $75
Includes:
- Refillable heart-shaped cup
- Unlimited batch cocktail
- Express entry
- Complimentary coat check
Event Venue & Nearby Stays
Row 24 Chicago, 2411 South Michigan Avenue, Chicago, United States
USD 23.18 to USD 129.89
