LOST IN TRANSLATION: USING BRAIN SCIENCE TO EXPLAIN IRRATIONAL BEHAVIOR

· Understanding the Brain to Understand BehaviorParticipants learn how the brain processes information and why people often behave in ways that seem irrational or frustrating—especially under stress or disagreement.

· Why Smart People Do “Stupid” ThingsEric unpacks the neuroscience behind miscommunication, misunderstanding, and emotional triggers—revealing how cognitive biases and biological wiring lead to everyday breakdowns in logic and empathy.

· From Reactivity to CuriosityAttendees are equipped with techniques to recognize reactive behavior (in themselves and others) and shift into curiosity and connection, even in high-stakes or tense moments.

· The Power of Psychological SafetyThe session explores how creating environments where people feel safe to be wrong, question assumptions, and speak openly is critical for innovation and trust.

· Tools for Compassionate ConversationsEric provides practical communication tools that help participants listen better, speak with intention, and defuse conflict without compromising authenticity.

· Reframing “Stupid” as a Signal, Not a JudgmentOne of the most powerful mindset shifts: what looks like “stupidity” is often a sign of misalignment, misunderstanding, or unacknowledged needs—not a lack of intelligence.

· Personal & Professional ApplicationAttendees walk away with new language and frameworks they can apply immediately—in leadership, teamwork, customer service, and personal relationships.

Location: Hunter Welcome Center

Info: Understanding Why They Don’t Understand You Economists tell us that given the opportunity, people will behave rationally. If you’re anything like me, you have countless examples DAILY of people behaving irrationally! What would the world look like if we could cure the stupidity around us? Imagine freedom from frustration. Imagine the peace. This session, based on Eric M. Bailey’s bestselling book, can fix that. This session can change your life.

Event Venue & Nearby Stays

Hunter Welcome Center, 1949 ACU Drive, Abilene, United States