Register here:
http://bit.ly/2021InfluencerMarketing
About this Event
Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?
In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.
Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it?
During this webinar, Kaplan will key topics such as:
- How to score potential influencers against key objectives
- How to structure an influencer campaign for more ROI
- Why the pandemic has made influencers more open to new creative kinds of brand deals
- Why influencer marketing is a team sport
- How to layer multiple influencer tiers in one campaign
- How to scale an influencer relationship program
- How to use data to deliver real value to influencers
- How to leverage influencer blueprints for creative content
- How to measure results and reward performance
We’ll also examine some of the most successful influencer marketing campaigns in recent memory that have leveraged these new rules and made a huge impact because of it.
TARGET AUDIENCE:
* Major B2C brands that need to drive awareness, consideration, and purchase of their products
* Major B2B brands that need to accelerate their sales cycle and become industry thought leaders
* Startup founders and entrepreneurs who need to get more with less budget
* Anyone who wants to accelerate their growth with a new approach to influencer marketing
Event Venue & Nearby Stays
TOP Agency London, 1 Mark Square, London, United Kingdom
USD 0.00