London Webinar-The New Rules of Influencer Marketing

Wed Feb 03 2021 at 08:00 pm to 09:00 pm

TOP Agency London | London

PR Hacker
Publisher/HostPR Hacker
London Webinar-The New Rules of Influencer Marketing
Advertisement
**** THIS IS AN ONLINE EVENT ****
Register here:
http://bit.ly/2021InfluencerMarketing
About this Event

Influencer marketing consistently converts at a higher rate than traditional advertising. But how do you know which influencers can deliver real business results rather than just vanity metrics?

In this dynamic presentation updated for the COVID-19 pandemic, TOP Global CEO Ben Kaplan shows why now is the time to utilize both organic and paid influencers — and leverage the connection they already have with their audience — to drive brand awareness, consideration, and purchase.

Did you know that 31% of consumers have purchased a product or service after seeing an influencer use it?

During this webinar, Kaplan will key topics such as:

- How to score potential influencers against key objectives

- How to structure an influencer campaign for more ROI

- Why the pandemic has made influencers more open to new creative kinds of brand deals

- Why influencer marketing is a team sport

- How to layer multiple influencer tiers in one campaign

- How to scale an influencer relationship program

- How to use data to deliver real value to influencers

- How to leverage influencer blueprints for creative content

- How to measure results and reward performance

We’ll also examine some of the most successful influencer marketing campaigns in recent memory that have leveraged these new rules and made a huge impact because of it.

TARGET AUDIENCE:

* Major B2C brands that need to drive awareness, consideration, and purchase of their products

* Major B2B brands that need to accelerate their sales cycle and become industry thought leaders

* Startup founders and entrepreneurs who need to get more with less budget

* Anyone who wants to accelerate their growth with a new approach to influencer marketing

Advertisement

Event Venue & Nearby Stays

TOP Agency London, 1 Mark Square, London, United Kingdom

Tickets

USD 0.00

Sharing is Caring: