Listening Your Way to Product-Market Fit with Rick McGlinchey

Wed Feb 18 2026 at 06:00 pm to 08:00 pm UTC-05:00

COhatch Broad Ripple | Indianapolis

The Startup Ladies
Publisher/HostThe Startup Ladies
Listening Your Way to Product-Market Fit with Rick McGlinchey
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Learn how to listen more effectively, recognize real customer demand, and make disciplined decisions that drive sustainable growth
About this Event

At this Startup Study Hall, Rick McGlinchey, Co-founder, Pureinsights, will lead founders through a grounded, honest conversation about asking better questions, listening more closely, and making disciplined decisions over time.

Rick will share the decisions behind the growth of his company and guide founders through practical exercises they can apply immediately to their own businesses. This session is designed to help founders slow down just enough to see more clearly, listen more effectively, and make smarter choices moving forward.



What We’ll Cover
  • How to tell the difference between real customer demand and noise
  • When saying “no” is the most strategic move a founder can make
  • Early revenue vs healthy revenue and why not all money helps you grow
  • How customer conversations should shape your product roadmap
  • Why most founders talk too much and what changes when you listen more
  • The long game of building a company without burning out or losing focus



What to Expect

This is an interactive working session, not a lecture. Founders will:

  • Audit current opportunities they may need to walk away from
  • Practice customer listening techniques that improve discovery calls
  • Identify patterns in customer feedback versus one-off requests
  • Leave with at least one concrete conversation or decision to act on next

Come ready to think, reflect, and participate. You’ll leave with clearer priorities, better questions, and a stronger sense of what actually deserves your time and attention as a founder.


Who should attend?

Founders, investors, small businesses, non-profit leaders, solopreneurs


Bio of Rick:

Rick McGlinchey (he/him/his) has 30 years of experience in tech with almost half spent as an entrepreneur and founder. He started in dev for his first few years, then pivoted to sales engineering in 1997 when he became employee #45 at Interactive Intelligence (sold to Genesys for $1.4B in 2017). After 10 years, including 18 months in Europe, Rick took a sabbatical in 2008 and did independent consulting from 2010 until mid-2020.

In 2016, Rick and two co-founders took $400 and bootstrapped PureInsights, a SaaS analytics company built around the Genesys Cloud CS platform. Today PureInsights is a team of 8 and a Top 5 global marketplace partner of Genesys. The company is profitable, debt free and remains wholly owned by the co-founders.

Rick is mostly based in Broad Ripple and also spends time in Michigan with Karen (not THAT Karen), his partner Karen of 13 years, and her son. He enjoys meditation, walking the Monon, travel, taking scenic pics, and playing with image generative AI.

Connect with Rick:

  • LinkedIn: https://www.linkedin.com/in/rickmcglinchey/


Diversity & Inclusion

We believe that diversity and inclusivity makes our startup culture more fun, experienced, and intellectually stimulating. Anyone (including men) are invited to participate in ALL Startup Ladies educational programming, events, and membership.

The Startup Ladies strive to uphold the highest ethical standards of inclusiveness and respect. In the event of a violation of these standards, we reserve the right to terminate your membership or ask you to leave an event.


Tickets

Members may attend Startup Study Halls at no additional fee. The public may purchase individual tickets to Startup Study Hall at $25.

*Tickets are non-refundable.

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Event Venue & Nearby Stays

COhatch Broad Ripple, 6151 Central Avenue, Indianapolis, United States

Tickets

USD 28.52

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