LinkedIn Essentials Training - In Person Workshop (Northampton)

This LinkedIn Essentials training is designed for professionals who want to get to grips with LinkedIn in a clear, supportive and practical way. Whether you're starting from scratch or have dabbled but feel stuck, this is your chance to build your confidence, sharpen your strategy, and actually enjoy using LinkedIn to build a community and generate leads.

Over three focused hours, we’ll cover:

• Crafting a standout profile – What matters on your profile (and what doesn’t), how to write about yourself without feeling the ick, and the key sections that will help you get found and make that all-important first impression.

• A Framework that works – Learn a simple structure for using LinkedIn with confidence and consistency – no guessing and definitely no winging it!

• Creating content without the panic – We’ll cover how to come up with post ideas, plan and structure your content and understand what content works, and how to make it feel natural and doable for you.

• How to evaluate what’s working – Understand what LinkedIn is telling you in the stats, and how to tweak your activity to get better results over time.

This is a small-group session (max 8 people), so there’s plenty of opportunity to ask questions and get tailored advice.

Perfect for professionals, small business owners and freelancers who want to show up on LinkedIn in a way that feels authentic – and actually works.

Whether you're new to LinkedIn or want to refresh your approach, you're very welcome.

• Aren't ready to take action
• Don't want to put the effort in

• I'll help you demystify LinkedIn
• You'll learn how to craft a standout profile
• Get a framework for showing up consistently
• Learn how to create and plan your content
• Get to grips with the analytics to know what is working

All in a supportive environment with zero judgement.

Choose your ticket:

🎫 Essentials Ticket

With the Essentials ticket, you get the practical 2-hour training and accompanying handouts.

🎫 Premium Essentials Ticket 🌟

With the premium essentials ticket, you get all the benefits of the essentials ticket PLUS an extra HOUR of accountability worth £149 to keep the momentum going. You can choose an hour or two x 30-minute sessions, it's up to you.

🎫 Super Premium Essentials Ticket 🌟 🌟

With the super premium essentials ticket, you get all the benefits of the essentials ticket PLUS an extra TWO HOURS of accountability worth £249 afterwards to keep the momentum going. You can choose to use this as 2 hours, split it into 2 x 1-hour sessions or four x 30-minute sessions, it's up to you.

• A clear understanding of what you need for a standout LinkedIn profile
• A framework to follow, so LinkedIn feels less overwhelming
• Practical content ideas you can start using straight away
• More confidence, less winging it ahead of you
• A to-do list and buzzing with fresh ideas.

• I trained in marketing, direct marketing and social media, and I’m always learning.
• I stay up to date through some brilliant paid memberships - social media freelancers, LinkedIn 'nerds' and a digital skills network for women.
• Over the years, I’ve supported and trained hundreds of people on their LinkedIn journey and have been a podcast guest talking about LinkedIn.

Find out more on my website: https://www.marianneavery.co.uk/about/

💻 Your laptop – to work on your profile live during the session, don't forget your charger!

🖊️ A notebook and pen – for jotting down actions, ideas, tips, and those “aha!” moments.

🌟 An open mind – we’ll be trying new things, and you might surprise yourself!

🙋‍♀️ A willingness to learn (and ask questions) – no such thing as a silly question here.

☕ Optional: your favourite snack – bring whatever helps you feel comfy and focused.

Spaces are limited to 8 people, so everyone gets attention and value from the session.

Book your place, bring your questions, and let’s make LinkedIn feel a whole lot easier.

Info: Get settled, grab a drink, introduce each other and an icebreaker

Info: This includes a session on goals and audience which will feed into the remaining sections. We will go through 8 key sections of your profile that help to make that great first impression on LinkedIn. This section includes some group exercises.

Info: I will introduce you to a 4-step framework that will help you approach LinkedIn with confidence and consistency.

Info: This section will focus on the 5 steps of content creation, so you know how to approach it. I will also introduce you to a content strategy and what is included. This is covered in more depth in my separate Content Creation session.

Info: In this section, we will explore where you find your analytics, what you have access to, how to track and analyse them and feed them into your content creation process.

Event Venue & Nearby Stays

Vulcan Works - Offices & Coworking Space, 34-38 Guildhall Road, Northampton, United Kingdom