Lifecycle Advocacy: Explore the Next Level of Customer Activation

Think Bigger. Think Better. Think Future.

Customer advocacy is the secret weapon for any organization. But a handful of gated programs that nurture and activate a small segment of your customer base is no longer enough to solidify customer advocacy as an essential business growth strategy. How do we future-proof its seat at the table by evolving the scope, scale and impact of customer collaboration and activation?

Through Lifecycle Advocacy, we’re expanding the remit of customer engagement strategy by integrating relevant touchpoints at opportune moments across the customer journey. It’s time to unlock collaboration opportunities for the entire customer base and ramp up advocacy activity when and where it makes the most sense to your customers.

You can begin implementing Lifecycle Advocacy strategies whether you have a fancy tech stack or simple business tools; whether you have a dozen customer engagement programs running or none. Lifecycle Advocacy is the foundational underpinning to your customer engagement portfolio.

In this workshop, you’ll learn:

• How the remit of customer advocacy is evolving and what organizations are doing to keep up
• The strategy behind Lifecycle Advocacy and real-life customer engagement workflows
• How technology supports Lifecycle Advocacy and easy-access tools you can start using today
• Step-by-step actions for designing your own customer engagement workflows

But you won’t leave with just good information. Attendees will participate in an interactive exercise to help solidify the seven steps of engagement workflow creation and engage in peer-to-peer discussions and example sharing so you’re sure to walk away with plenty of ideas on how to immediately start building your customer engagement workflows.

If you’re a CMA practitioner, CMA software or advocacy-minded leader who is ready for innovation, this workshop will leave you with the knowledge, concepts and methodology for expanding the world of customer collaboration at your organization.

Optional: Join us after the workshop for lunch and a little networking! If you’d like to join us, please indicate if you will be staying for lunch during checkout.

Event Venue & Nearby Stays

Toronto Room (Peerspace), 109 West 39th Street, New York, United States