Leveraging The Power of Exhibitions and Events for Strategic Corporate Advantage

Welcome to the Executive Masterclass on "Leveraging The Power of Exhibitions and Events for Strategic Corporate Advantage"

Join us on Monday, April 22, 2024 at the Niels Esperson Building for an exciting event focused on how exhibitions and events can benefit your company strategically. Learn from industry experts, network with like-minded professionals, and discover new ways to take your business to the next level.

Executive Masterclass on Leveraging the Power of Exhibitions and Events for Strategic Corporate Advantage

If your organization exhibits at local and international conferences and you are concerned about how much strategic value and advantage you are getting from these business to business experiential marketing events, then you need to have your function specific staff enrolled in this Program .

Exhibitions are business and industry promotion showcases that involve local and international exhibitors and visitors.

Get the bang for your buck on your annual exhibitions and events spend. Let your company derive greater corporate value, return on investments, return on objectives and return on revenue from your participation in exhibitions. Get more for the annual spend on these face to face, experiential marketing platforms.

The Executive MasterClass on Leveraging the Power of Exhibitions and Events for Strategic Corporate Advantage is designed to deliver action learning sessions with a vital immersion component. Participants will be equipped with the nuts and bolts to be more strategy driven; adopt the concept of Return on Investments and Return on Objectives as the strategic approach to planning and managing corporate presence at trade shows and events for maximum corporate value.

COURSE OUTLINE

• Design Thinking in Exhibitions Management: Get Your Strategy Right
  
• Critical Success Factors for Exhibitions Management
  
• Exhibitions in The Marketing Mix: Understanding the Power of Exhibitions
  
• Logistics : Stand Building, Freight Forwarding & Insurance
  
• Deploying Events and Exhibitions Technology: Display Systems, Data Capture for Visitors
  
• Participation Impact Metrics: Return on Investments, Return on Objectives
  
• Finance and Resource Allocation
  
• The Project Management Process and Organisation
  
• Digital Marketing: Concept and Content Development
  
• Operations and Logistics: Stand Building, Freight Forwarding and Insurance
  
• Publicity and Promotional Strategies:, Channel Management: Planning Pre and Post Show Publicity and Promotions that support Marketing or positioning objectives.
  
• The Exhibition Manual
  
• Risk Management
  
• Quality Management and Quality Assurance
  

TARGET ATTENDEES:

• Middle Management and Supervisory Level Staff in Oil and Gas Industry organisations within the public and private sector
  
• Investment Promotion Agencies/ Federal and State Ministries of Commerce and Industry, Tourism & Culture Development/Public Sector Organizations.
  
• Events and Exhibitions Management Companies.
  
• Professionals in the Conference, Exhibitions and Meetings Industry.
  
• Marketing/Corporate Affairs Departments of Public and Private Sector Companies.
  
• Sales and Marketing Staff of Hotels with Conference and Exhibition Facilities.
  
• Trade Promotion Organizations/Chambers of Commerce.
  
• Marketing Services Consulting firms.
  

REGISTRATION INFORMATION:

USD1.950.00 plus online registration charges per participant. All Fees are to be paid in advance prior to admission into programme and is inclusive of training resources, food and beverages.

BENEFITS:

• Learn and be mentored by Globally renowned resource persons.
• Action and Problem Based Learning approach for optimal benefits
• Personalised skills assessment and counselling
• Course Fees are inclusive of ESSENTIAL PLANNER membership subscription for the Meeting Professionals International(MPI)
• Become a Global Meetings and Exhibitions Professional .
• Leverage the cost of your company’s participation in OTC 2024; stretch your dollars, make the incremental investment by signing them up for the training .

To receive a company specific invitation, invoice or receipt please send an email to .

Discover and unleash the power of exhibitions and experiential marketing platforms. Enrol your staff today and empower them to deliver on your strategic objectives, derive more value on your corporate investments in local and international events. We look forward to receiving your registered participants in this Executive Masterclass on Professional Exhibitions Management.

Don't miss out on this opportunity to gain a competitive edge in the corporate world. Register now and secure your spot!

Event Venue & Nearby Stays

Niels Esperson Building, 808 Travis Street, Houston, United States