Name: Level Up: Mastering Intermediate Survey Techniques
Start: 2025-03-24T08:30:00-04:00
End: 2025-03-24T16:00:00-04:00
Location: Todd Center at Lake Michigan College

Level Up: Mastering Intermediate Survey Techniques

For those who already have a basic understanding of survey methodology (via Survey - Basics or their own work experience) this course provid
About this Event

For those who already have a basic understanding of survey methodology (via Survey - Basics or their own work experience) this course provides a deeper understanding of questionnaire design, issues of scales and metrics, and more complex structured experimentation to improve the instruments and data provided. This is a one-day program which includes:

Discussion of scaling and the determination of optimal scales
Testing of question wording and question order in an established survey
Assessment of individual responses and handling “bad” data

This material has driven substantial changes to both customer and employee engagement surveys. Participants have seen results such as a 35% increase in completion/response, and have eliminated issues such as straight-lining and acquiescence bias, resulting in vast improvements in the quality of the resulting data.