Level Up

LEVEL UP 

Date & time: Monday 27 May, 11-17h

Location: Nieuwe Instituut, Rotterdam

Cost: €10 including coffee/tea and lunch, excluding service charges 

About

This spring, you alongside hundreds of visual artists, designers, and other creatives graduate from Dutch art academies. 

Over the four years you’ve studied, you have developed your artistic signature, and in the final year, you’ve worked towards a final presentation, showcasing your work to the outside world for the first time. However, what often receives little to no attention is the entrepreneurship that comes with being an artist. 

Therefore, on Monday, May 27, 2024, Stichting Art Projects (known for initiatives like the Young Collectors Circle) and Kunstmest (consultancy focused at art in the public domain) are dedicating an entire day to help graduating artists like yourself level up upon leaving the academy.

Program

11:15 Introduction & welcome

11:30 The art market explained 

In this presentation the graduates will be introduced to the different actors in the art world and the specific actors in the art market. We will delve into the roles of critics and curators, and of those selling and buying on the art market: galleries, dealers and the different types of collectors. We will share examples of the status quo but also of artists who are taking a different route and taking control of the art market in their own manner: by offering their new body of work at auction or by developing alternative pricing strategies. 

12:00 Break

12:10 Artist talk by Niek Hendrix

12:35 Art Professional talk

13:00 Lunch & Round Tables 

• Table 1: Art world, critics & curators with a.o. curator Rosa de Graaf from Melly & art critic Lucette ter Borg from NRC
• Table 2: Art market, buyers & sellers with a.o. Sheila Verdegaal from Ron Mandos Gallery 
• Table 3: Entrepreneurial Skills with a.o. Pictoright
• Table 5: Funding with a.o. Cultuur & Ondernemen

15:30 Break

15:45  Level Up 

In this practical presentation, the graduates will get all the tips and tricks for an optimal preparation for your final presentation. This is after all the first moment you will share your work with the world. You will learn how to stand out with your work and your story, which marketing tools to have in place, and how to start building your network. Included in the presentation are suggestions and pointers from each of the experts participating in the Round Table Talks. 

16:30 Drinks

Event Venue & Nearby Stays

Nieuwe Instituut, 25 Museumpark, Rotterdam, Netherlands