Let's Get Phygital: Panel Discussions (VIRTUAL)

On 14th May, 2024 at 6pm (BST) please join us for a hybrid event at the 'Let's Get Phygital' exhibition for a panel discussion with organizers Mala Siamptani, Anneleen Swillen, Darja Popolitova, and Mouhanna Al-Sayegh

The event will be streamed online for virtual/international attendees.

The in-person event will take place in the mezzanine of London College Fashion. If you are attending in-person, please register here.

'Let's Get Phygital' is an exhibition celebrating the third edition of a collaborative project between the jewellery departments of London College of Fashion (LCF), Estonian Academy of Arts (EKA), and PXL-MAD School Of Arts, Hasselt (PXL-MAD). The exhibition is not only set to acknowledge how digital experiences can be used to advance design thinking and practice, but also creates an IRL space for digital jewellery to exist in.

Responding to the world’s new, digital reality, students were prompted to explore ways of connecting and creating through envisioning virtual environments for jewellery collections. By considering the meaning and purpose behind jewellery adornments, the cohort utilized design to tell stories and shape identity through digital social platforms.

Challenged with subverting conventional design and manufacturing approaches, the cohort investigated how contemporary jewellery can exist in non-physical forms and developed digital jewellery works related to personal projects in response. Using Augmented Reality (AR) filters for social platforms as a tool to directly interact with their audience, the cohort explored digital possibilities and digital wearability within contemporary jewellery.

'Let's Get Phygital' reflects on students’ intuitive design approach and most importantly invites viewers to try on digital jewellery products IRL. By using technology and social platforms in this way, we are prompted to explore new relationships between the wearer and the designer and analyze how new product design processes interact with digital technologies.

Event Venue

Online