About this Event
📍 Location: Exact address given in confirmation email
📚 Lecture: "Cults, Brands, and the Business of Belief"
🎤 Speaker: Dr. Mara Einstein
Join us for a thought-provoking evening with Dr. Mara Einstein as we explore the intriguing connections between cults and modern branding. Gone are the days when cults were solely defined by charismatic leaders and remote compounds. In today's world, we recognize cult-like behavior in brands such as Apple and Fenty, influencers like MrBeast, conspiracy theorists like Alex Jones, and multi-level marketing schemes like LulaRoe and doTerra.
In her new book, Hoodwinked: How Marketers Use the Same Tactics as Cults, Dr. Einstein reveals how social media and digital technologies make us susceptible to these tactics, explaining why marketers employ these strategies to capture our attention and create a sense of community.
Dr. Mara Einstein is an internationally recognized authority on deceptive marketing, with eight published books to her name. As a professor of media studies at the City University of New York, she combines academic expertise with real-world experience, having worked as a marketing executive for major companies such as MTV and NBC.
Don't miss this chance to gain insight into the captivating nexus of cult behavior and branding!
Get a drink, connect, and learn at Lectures on Tap! 🙌
Agenda
6:30 PM – Doors open: find a seat (open seating!), order food & drinks, and expect a bar line—arriving early is key.
6:55 PM – Host introduction
7:00 PM – Lecture begins
7:45 PM – Audience Q&A
8:00 PM – Have 1:1 time with the speaker, mingle with fellow guests, and order another round
8:30 PM – Wrap up.
Event Venue & Nearby Stays
Midtown Manhattan, Midtown, New York, United States
USD 41.32
