Lecture: The Early Birds of Star Wars Merchandising

Sun, 04 May, 2025 at 01:00 pm UTC-07:00

Corvallis Museum and Cultural Center | Corvallis

Benton County Museums
Publisher/HostBenton County Museums
Lecture: The Early Birds of Star Wars Merchandising
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Almost nobody predicted the success of Star Wars. 20th century fox authorized just 28 companies to manufacture Star Wars products before and during 1977. We will celebrate those “early birds” and share some fascinating stories and history behind the greatest merchandising property ever produced.
Benjamin Holcomb is the author of Mego 8: Super-Heroes: World's Greatest Toys! (TwoMorrows, 2007) and the publisher of World's Greatest Toys Digest, a quarterly magazine devoted to the history of toys and action figures produced from the 1960s to today. His trilogy of Star Wars-related magazines is critically and commercially acclaimed.
More information on the Spring 2025 Lecture series website.
https://bentoncountymuseums.org/events/
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Corvallis Museum and Cultural Center, 411 SW 2nd Street,Corvallis, Oregon, United States

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