Leading the Narrative Through Storytelling

When pressure rises, two things determine the outcome of a crisis: the story you lead with and the impact you leave. This workshop brings together executive coach and consultant Debra Kasowski and crisis communications expert Jessica Murphy to teach you how to take control of both. Whether you’re a leader, entrepreneur, communicator, or someone responsible for maintaining public trust, this immersive, interactive session will equip you to lead with intention, communicate with clarity, and shape the narrative when it matters most.

“Jessica shows you how to tell the right story. Debra shows you how to become the leader who can deliver it.”

Workshop Experience

This session is:

• Experiential
• Interactive
• Built for real-world application

You’ll explore the difference between reactive and intentional leadership, learn how to structure a powerful narrative, and how to deliver it to the right audience. Attendees leave with both—empowered to lead with clarity, confidence, and credibility when it counts most.

Attendees will receive:

• A crisis-storytelling template
• Narrative control prompts + soundbite guidance
• Techniques for staying calm, credible, and clear
• Confidence activators
• Leadership reflection prompts Leading

Jessica Murphy

Jessica Murphy is the Founder of Headline Public Relations and a trusted expert in media relations and strategic communications. She has extensive federal crisis communications experience and has supported major international events including the G7 Summit. She equips leaders to communicate with confidence and helps empower organizations to shape narratives. In 2023, she received the Queen’s Platinum Jubilee Medal for excellence in public service communication following Canada’s largest mass casualty homicide investigation in Saskatchewan.

Debra Kasowski

Debra Kasowski is Life, Leadership and Executive Coach, and dynamic keynote speaker who helps leaders communicate with confidence, navigate change, and ignite innovation. A two-time TEDx Speaker and three time bestselling author, she blends strategy and inspiration to elevate performance and empower people to step into their fullest potential..

Wednesday, January 14, 2026 | 6:30–8:30 PM |
Brew and Bloom – The Secret Garden Downtown

Tickets are non-refundable. Food and beverages available for purchase during event.

Please note: Photos and videos may be taken during the event and used for future promotion by Brew and Bloom.

Event Venue & Nearby Stays

The Secret Garden, 10550 115 Street Northwest, Edmonton, Canada

Concerts, fests, parties, meetups - all the happenings, one place.

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