Longtime local SONIC® franchise partners The Merritt Group are thanking the Las Cruces community for more than five decades of support with Customer Appreciation Specials now until Saturday Nov. 15 at all six Las Cruces SONIC locations including:
- 1603 El Paseo Road Las Cruces NM 88001
- 930 N. Valley Drive Las Cruces NM 88005
- 1210 N. Solano Drive Las Cruces NM 88001
- 2925 N. Main St. Las Cruces NM 88005
- 3471 Foothills Road Las Cruces NM 88011
- 4540 Sonoma Ranch Blvd. Las Cruces NM 88011
Each day will feature special anniversary-priced menu items and exciting giveaways including $25 My SONIC Gift Cards for five lucky winners selected through Friday and a grand prize of Free SONIC for a Year for one lucky winner across all Las Cruces locations on Saturday Nov. 15. Guests can enter daily by completing a registration form available at each drive-in — no purchase necessary. All winners will be selected from eligible entries received at participating locations.
Daily Las Cruces SONIC Specials
- Wednesday Nov. 12 – $1.99 Wacky Pack Kid’s Meals
- Thursday Nov. 13 – $1.49 Chili Cheese Coneys
- Friday Nov. 14 – $0.99 Corn Dogs
- Saturday Nov. 15 – BOGO SONIC Smashers (Buy One Get One Free)
This celebration follows the recent grand opening of The Merritt Group’s sixth SONIC in Las Cruces located at 4540 Sonoma Ranch Blvd. on Nov. 7.
“We’re thrilled to continue growing in the Las Cruces community and to bring another SONIC location to our hometown” said Robin Stamnos Chief Executive Officer and Co-Owner of The Merritt Group. “SONIC has been part of the Merritt family for more than five decades and this opening is another opportunity to create great experiences for our guests and team members alike.”
With hundreds of thousands of craveable flavors and drink combinations including limeades burgers corn dogs and more SONIC’s expansive award-winning menu offers made-to-order and customizable breakfast lunch dinner and snack options to delight the whole family.
SONIC is also committed to supporting public schools by donating a portion of proceeds from every drink slush and shake purchase to the SONIC Foundation which supports local public education.** Since 2009 the SONIC Limeades for Learning initiative has raised more than $30 million for funding local classrooms becoming one of the most extensive programs in the U.S. to support public education.
*From 11/10/2025-11/15/2025 at Las Cruces locations ONLY. Free SONIC For a Year constitutes 12 $50 My SONIC gift cards. You must register each day to be eligible for the day’s prize. All entries will then be put in for the Grand Prize drawings at the end of the week. Current SONIC employees and/or their families are not eligible for prizes. Prices are good from 11/10/2025-11/15/2025 only. Not valid in conjunction with any other specials. Add-Ons/Ins extra. Additional terms may apply. ©2025 SONIC IP Holder LLC.
**SONIC donates a portion of every drink slush and shake purchase to the SONIC Foundation which is used to support local schools across the communities SONIC serves through partners like Donors Choose. The SONIC Foundation is a division of the Inspire Brands Foundation. For more information about the SONIC Foundation visit foundation.sonicdrivein.com.
About SONIC® Drive-In
SONIC a leader in food and beverage innovation was founded in 1953 and now has more than 3400 restaurants in 47 states. SONIC is part of the Inspire Brands family of restaurants. For more information visit SONICDriveIn.com and InspireBrands.com.
Event Venue & Nearby Stays
SONIC, 1603 El Paseo Road, Las Cruces, NM 88001 930 N. Valley Drive, Las Cruces, NM 88005 1210 N. Solano Drive, Las Cruces, NM 88001 2925 N. Main St., Las Cruces, NM 88005 3471 Foothills Road, Las Cruces, NM 88011 4540 Sonoma Ranch Blvd., Las Cruces, NM 88011 , United States
