Name: LAB Branding Workshop
Start: 2025-05-13T17:00:00-05:00
End: 2025-05-13T19:00:00-05:00
Location: LAB MPLS

Bring your most authentic vision to life for your business through branding. Led by LAB Owner + Creative Director, Mollie Windmiller.
About this Event

Knowing what your business stands for and what makes it unique are crucial steps for creating an authentic brand. At this Branding Workshop, we’ll discuss what makes an effective brand strategy as we share our brand pillars - it will give you a renewed focus and confidence when sharing what you do.

Whether you have an existing business or looking to start one, we'll dive into what makes an effective brand and position it authentically to your ideal audience.

As a creative agency with branding as our specialty, we're here to help! Join LAB's Owner and Creative Director, Mollie Windmiller, as she helps to discover your brand archetype and guide you through a workbook that helps define the personality and purpose of your brand.

Event Schedule:

Doors Open: 5:00pm-5:30pm

Grab a snack and drink, find a spot, and say hello to others!

Workshop: 5:30pm-6:30pm

Learn all about branding from LAB's very own Owner and Creative Director, Mollie Windmiller!

Connect with fellow attendees + Mollie: 6:30pm-7:00pm

Meet Mollie after our conversation, connect with fellow business owners, and grab another snack before you head on your way.

About Mollie

Mollie Windmiller is the owner and co-founder of LAB, a creative agency in Minneapolis that values connecting brands with the community through creativity and collaboration. LAB launched in 2014 as a place to connect with the community through creativity & collaboration. LAB has organically grown significantly each year bringing creativity to the community through creative services, community events and brand experiences. Ultimately, providing inspiring content and experiences to our community, and connecting brands to their audience in real life, in memorable ways.

In 2020, Windmiller Design Group, Mollie's creative agency of 12 years in Minneapolis merged with LAB to offer a more robust platform and exceptional design services to better support our clients and community through creativity.

In the earlier years of starting Windmiller Design Group, Mollie served as the Creative Director of Artful Living Magazine, one of the top independent boutique lifestyle magazines bringing the best of the North and beyond to an affluent audience with impeccable taste. Her love for creatively connecting brands to their ideal audience and offering exceptional experiences have carried through in her endeavors ever since.

Mollie is a true Minnesotan at heart - loving and embracing every season - she and her husband and two girls live in Minneapolis, MN and enjoy spending time up north at their family cabin.