Name: L0105: Public Information Basics Course
Start: 2025-10-20T08:00:00-07:00
End: 2025-10-22T17:00:00-07:00
Location: Oregon Department of Emergency Management

This course equips participants with the skills needed to be full or part-time PIOs, including oral and written communications
About this Event

Course location

In person location: Oregon Department of Emergency Management (OEM)

3930 Fairview Industrial Dr SE Salem OR 97302 in Room 123

3-day Course October 20-22, 2025

Course Description:

This course equips participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.

Course Objectives

Develop a public awareness campaign using the strategic communications planning model
Develop an incident communications strategy using the strategic communications planning model
Indicate the purpose of a public awareness campaign
Identify the steps in developing a public awareness campaign
Develop a strategy for an awareness campaign on a selected topic
Change the method of developing a plan to follow the 8-step StratCom process
Demonstrate the role and function of the PIO in both day-to-day emergency environments
Compare actions PIOs can take to work with the media during day-to-day and emergency situations
Describe different public information written products
Apply effective news release writing guidance
Adapt or repurpose written media products for social media
Describe what types of impressions specific body language might convey during an interview
Identify elements of an interview the PIO should consider ahead of time
Identify steps a PIO needs to take to prepare for and conduct a news interview
Demonstrate effective techniques for on-camera interviews

Prerequisites

IS-29: Public Information Officer Awareness

Attendance:

Per FEMA standards, no more than 10% absenteeism is allowed to receive a certificate of completion.

Accessibility Requests and Questions:

If you have any questions, or to request any reasonable accommodations that will facilitate your full participation in this training, please contact the OEM Training Program ([email protected]). Please reach out at least two weeks in advance to request any accommodations.