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◊ KU Leuven X AB talk◊ Social Media in the Music Industry
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◊ Tickets & Info:
https://bit.ly/3U9rXaO
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(talk in English)
Social media platforms have become indispensable tools for musicians to connect directly with their fans. Through channels such as Instagram, TikTok, Twitter, and Facebook, artists can share personal updates, exclusive content, and behind-the-scenes glimpses.
The rise of such platforms has had a profound impact on the consumption and creation of music. Musicians are adapting to the era of short attention spans by creating fragments that resonate within seconds. These shortened formats have challenged traditional song structures and paved the way for viral hits. Artists are exploring new ways to engage listeners and capture their attention in the fast-scrolling environment. This trend has led to shorter tracks, higher BPMs and soundscapes that meet the demands of social media platforms. Artists like James Blake have already been critical of this evolution.
TikTok in particular has become one of the tools for music discovery and promotion in the last three years. Both fledgling and already well-known artists have had to spend a lot of time promoting their music on TikTok in recent years. But recently, the music of artists like Taylor Swift, The Weeknd and U2 can no longer be heard on TikTok. Record label Universal does not want to sign a new deal with the platform because they are not willing to pay "appropriate compensation". Are Belgian musicians also thus losing their springboard to the general public?
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◊ TAKE THE CONCERT TRAIN
With the SNCB code on your concert ticket you can buy a nominative Bravo! Ticket AB at a very budget friendly fare. These E-train tickets are available exclusively on bit.ly/BravoTicketAB
◊ EVENT PASS MIVB
Thanks to the collaboration between AB and MIVB, you will find an Event Pass on every concert ticket that entitles you to make use of tram, bus and metro in Brussels on the day of the concert. All info: bit.ly/EventPassAB
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Event Venue & Nearby Stays
AB - Ancienne Belgique, Boulevard Anspach 110, 1000 Brussel, België,Brussels, Belgium
Tickets
