JEFFREY HOUSE

SEBASTOPOL --

Copperfield’s Books is delighted to welcome local author Jeffrey House to Sebastopol in celebration of his autobiography - The Cider King: How I Ace’d It!

Discussion followed by a Q&A and book signing.

This event is free and open to the public. Join us for a taste of ACE Cider!

**Books will be available for purchase at the event.

"A must-read for those looking for a burst of inspiration." - Catherine Davis

Jeffrey House is an entrepreneur, salesman, marketer, and raconteur. He holds degrees in economics, business studies, and marketing from three leading British universities: Sheffield, Bournemouth, and Westminster.

His career began in account handling at American advertising agencies in London. In 1977, at the age of 26, he left England for New York City and then drove across the country to San Francisco. He launched his first company in 1980, importing British and Belgian beers and exporting California wines. In 1983, he expanded by starting to import cider to the US from the UK.

A decade later, in 1993, he took a further step by opening a second corporation, the California Cider Company. This company also produced its own brand of cider, ACE, launched in the same year. ACE became the only craft cider distributed nationally across the US and grew into a successful 1.3 million case brand. With over 40 years of cider marketing experience, Jeffrey is a recognized expert in the field. He has been featured in print media, on radio, television, podcasts, YouTube, and across social media platforms.

Author: Jeffrey House is an entrepreneur and the undisputed Cider King of the US. His journey, chronicled in his memoir The Cider King: How I Aced It!, is a remarkable tale of starting a business from scratch and building a multi-million dollar brand.

For over 40 years, Jeffrey has been at the forefront of the cider industry in the US. He witnessed cider transform from a niche product to a booming 2 billion dollar business. His vision and marketing expertise were instrumental in launching ACE Cider, the only nationally distributed craft cider brand in the US.

Jeffrey's career path is as unique as his cider expertise. From London advertising to becoming a US cider icon, Jeffrey's story is one of entrepreneurial grit and passion. He has overcome challenges, including depression, to build a beloved brand.

When Jeffrey isn't doing business, he enjoys life in California with his wife, sons, and sheepdogs.

Event Venue & Nearby Stays

Copperfield's Books, 138 North Main Street, Sebastopol, United States