Jack Daniel’s to take over Boom Boom Room with a free ‘sensory enhanced’ whiskey tasting

Mashing together the worlds of whiskey and music Jack Daniel’s is partnering with Brisbane’s Boom Boom Room to introduce a new genre of drinking experience inspired by the nation’s growing love for country music.

The ‘Triple Mash Medley’ experience will see guests embark on a sensory journey matching the aromas and flavours of Jack Daniel’s latest whiskey Triple Mash Bottled-In-Bond with a world-first ‘sonically seasoned’ country track.

Developed by the University of Oxford’s leading sensory academic Professor Charles Spence and award-winning musicians String Musicians Australia the track pairs classic country instrumentation of acoustic guitar fiddle and double bass with tasting notes of grassy herbs and peppery spice rich toasted oak and deep caramel and honeyed toasted granola to enhance flavours by over 10 per cent. 

Event details:

• What: Triple Mash Medley Whiskey Tasting 
• Where: Boom Boom Room 49 Elizabeth St Brisbane City QLD 4000
• When: Wednesday 09 October 6 - 7:00pm
• Cost: Free
• RSVP: https://jackdaniels-triplemash-event.rsvp360.co/verifyage?lang=en

Event Venue

The Boom Boom Room, 49 Elizabeth St, Brisbane City QLD 4000, Australia, Boom Boom Room, 49 Elizabeth St, Brisbane City QLD 4000, Brisbane, Australia