Irvine Bright Business Club — The Value Creation Process

🚀 The Value Creation Process: Critical Steps to Scaling & Impact

Most founders struggle with scaling not because of a lack of vision, but because they underestimate the importance of controlling their value-creation process. Without a structured approach to production flow, cost structures, pricing strategies, and resource allocation, businesses risk:

❌ Wasting valuable resources

❌ Pricing products incorrectly, leading to lost revenue

❌ Failing to scale sustainably

❌ Missing key growth opportunities

The result? Stunted growth, cash flow problems, and a business that never reaches its full potential.

This Month at Bright Business Club Workshops:

We’re tackling these challenges head-on, equipping founders and business leaders with the critical steps to create, sustain, and scale value. Topics include:

🔹 Mastering production flow to maximize efficiency and eliminate waste

🔹 Developing a cost structure that fuels both profitability and scalability

🔹 Perfecting pricing strategies to reflect real value while staying competitive

🔹 Optimizing financial & human resource allocation for long-term success

This workshop is for entrepreneurs who want to move beyond guesswork and build a solid foundation for sustainable growth and impact.

🎤 Guest Speaker: Helen Park – The CEO Whisperer & Leadership Strategist

Helen Park is the trusted advisor behind today’s most visionary CEOs and founders, often called the “CEO Whisperer” for her ability to align leadership with purpose, culture, and performance. As the founder of uXTalent | The Hüman eXperience Firm, she helps leaders build high-performing, five-star teams that attract top talent, operate with precision, and create workplaces people are proud to be part of.

With 25+ years of experience in leadership, team dynamics, and culture design, Helen has played a pivotal role in billion-dollar IPOs, acquisitions, and transformative business growth. Her leadership at Green Dot drove a 50% increase in employee growth, a 40% revenue boost, and a 118% rise in net income, ultimately contributing to the company’s $2 billion IPO. At Intuit, her expertise supported the $1.4 billion acquisition of Digital Insight, proving her ability to deliver results in high-stakes environments.

Rooted in her Korean heritage, Helen’s mastery of nunchi—the art of intuitively sensing and responding to others—shapes her approach to leadership. By blending this cultural insight with design thinking, she helps organizations overcome misaligned leadership, talent gaps, and culture drift, fostering environments where confidence replaces chaos and scaling feels effortless.

As the author of “Leading Through Human Experience,” Helen inspires leaders to navigate change with empathy, resilience, and intentionality. Through uXTalent and the uXTalent Foundation, she continues her mission to redefine leadership—coaching executives, shaping boardroom strategies, and empowering the next generation of changemakers.

Event Venue & Nearby Stays

The Duck Club (IRWD), 15 Riparian View, Irvine, United States