Ion Open Accelerator: Getting the Highest ROI from Conferences and Events

As small business owners, entrepreneurs, or founders, we seek to operate in agile and lean ways, oftentimes operating with small marketing budgets. In this workshop, we will discuss the following:

• Whether you should do events, and which ones you should do
• How best to invest your marketing dollars
• Setting your objectives for events and conferences - yes, there is more than just "getting leads" - don't miss out on important revenue
• Preparing in advance to get the most out of your event
• Knowing how to approach attendees and get meetings booked
• Follow through and evaluate the ROI on the events
• Training sales staff for event-and-conference best practices

Speaker:

Yellow Parking Lot: Enter 4200 Fannin Street into your GPS for directions directly to the visitor parking lot, located in front of The Ion building.

Green Parking Instructions: Enter 4203 Fannin Street into your GPS for directions directly to this parking lot, located across the street from The Ion building.

Event Venue & Nearby Stays

The Ion, 4201 Main Street, Houston, United States