Introduction to SEO: How Can We Know the Unknowable? | Virtual Workshop

Thu Aug 19 2021 at 02:00 pm to 03:00 pm

IMPORTANT: THIS IS A VIRTUAL EVENT | Las Vegas

UNLV Digital Skills Bootcamps
Publisher/HostUNLV Digital Skills Bootcamps
Introduction to SEO: How Can We Know the Unknowable?  | Virtual Workshop
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Join us to learn the basics of Search Engine Optimization (SEO), an important tool for every digital marketer!
About this Event
IMPORTANT: This event is virtual. Guests will receive a Zoom link two hours before the event starts.
Introduction to SEO: How can we know the unknowable?

Google, Bing, and every search engine looks at websites and determines what to show to people who are searching on specific words. The aspects they consider and how much importance they put on each are secret; however, we know a lot about them. Come learn the basics of Search Engine Optimization (SEO) which is vitally important to every website owner and digital marketer. You’ll be introduced to the most important terms and concepts (all jargon and acronyms defined in plain English). If you’ve been mystified by SEO and want to learn the basics, this webinar is for you!


About Your Speaker:

Gwen recently joined Snap! Raise, the nation's largest digital fundraising platform for teams, schools and youth groups, to be their SEO specialist. She has over 12 years of digital marketing experience, including working for seven years with Microsoft Bing Ads Editorial. She contracted to Microsoft Visual Studio to improve their SEO during a site migration and structure reorganization. Other marketing roles include creating the content for the eBay Partner Network help center, agency SEO experience with a wide variety of clients, and working with the Bing team on optimizing SERPs for trending and seasonal queries. Prior to her marketing career, she worked for several years as a writer, editor, and events manager at Wizards of the Coast. Her educational credentials include an MBA from the University of Phoenix, an MA and BA in English from Wright State University, and numerous online courses. She’s currently certified in Google Ad Words, Google Analytics, Google Tag Manager, BrightEdge, and more.

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Event Venue & Nearby Stays

IMPORTANT: THIS IS A VIRTUAL EVENT, UNLV Digital Skills Bootcamps, Las Vegas, United States

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