About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.
Learning Objectives:
By the end of this course, you will be able to:
- Understand how AI is transforming marketing workflows
- Use AI tools to increase efficiency and creative output
- Make informed, data-driven marketing decisions
- Design customer-centric personalization strategies
- Lead digital teams with clarity and confidence
- Build a realistic AI adoption and leadership development plan
Who can Attend?
- Marketing Managers & Digital Strategists
- Team Leads & Business Leaders
- Brand, Campaign & Content Professionals
- Entrepreneurs and Innovation Teams
- Anyone aiming to use AI to enhance marketing outcomes
Why Choose this Course?
Marketing is evolving fast — and professionals need both AI capability and leadership clarity to stay competitive. This course shows you how to combine strategic thinking with AI-driven execution to improve performance, creativity, and decision-making.
You will leave with practical workflows, leadership strategies, and a personalized action plan they can apply immediately.
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Want to train your entire team?
In-house sessions can be customized to your industry, tools, brand, and campaign workflows to ensure direct real-world impact.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Understanding AI in Modern Marketing
Info: • What AI can and cannot do in marketing
• Trends shaping digital customer behavior
• The shift from manual execution to assisted intelligence
• Icebreaker Activity
Module 2: Practical AI Tools for Marketing Workflows
Info: • AI for research, content creation, and messaging
• Streamlining campaign planning and reporting
• Improving daily marketing efficiency
• Activity
Module 3: Customer Experience & Personalization
Info: • Using AI to segment and personalize communication
• Enhancing engagement through adaptive content
• Creating consistent multi-channel experience
• Role Play
Module 4: Data-Driven Marketing & Decision Making
Info: • Turning marketing data into actionable insights
• Measuring campaign performance intelligently
• Predictive thinking and optimization loops
• Case Study
Module 5: Marketing Automation & Scaling Strategies
Info: • Automating repetitive marketing workflows
• Reducing manual tasks and improving speed-to-market
• When automation supports vs. harms customer experience
• Simulation
Module 6: Digital Leadership & Team Enablement
Info: • Guiding teams through AI adoption and workflow change
• Building digital confidence and collaboration
• Encouraging innovation and responsible use
• Group Brainstorm Activity
Module 7: Strategic Action Planning
Info: • Identifying high-impact AI opportunities in your organization
• Setting realistic next steps for adoption
• Creating metrics for improvement and leadership growth
• Action Plan Review
Event Venue & Nearby Stays
Regus 120 Collins Street, MELBOURNE, 120 Collins Street Level 31 & 50 120 Collins Street, Australia
AUD 567.79 to AUD 737.21
