Learn the basics of internet marketing in just one day at our workshop – perfect for beginners!
About this Event

Internet Marketing Fundamentals 1 Day Workshop

Join us for an exciting 1-day workshop to dive into the essentials of internet marketing. This in-person event is your chance to boost your skills and knowledge in the ever-evolving world of online marketing. Don't miss out on this opportunity to level up your digital marketing game!

Course Overview:

Certificate: Course Completion Certificate | Language: English

Duration: 1 Day | Credits: 8 PDUs

Course Delivery Format: Classroom (Food and Beverages included)

Course Description:

In the past decade, marketing has undergone a dramatic transformation. The Internet has revolutionized the way people communicate, providing marketers with an unprecedented opportunity. Social media, in particular, has become a powerful and cost-effective tool to reach vast audiences.

This course on Internet Marketing Fundamentals equips you with essential skills to effectively market your business online. Emphasizing the importance of content, the course teaches you how to leverage high-quality content to drive business growth.

Learning Objectives:

Upon completion of this course, participants will be able to demonstrate their understanding of:

SWOT Analysis in Marketing
Marketing Research
Real Time Marketing
Brand Management
Social Media (I)
SEO Basics
Social Media (II)
Website Characteristics
Capturing Leads
Campaign Characteristics

Prerequisites: None

Course Materials:

Participants will receive a comprehensive course manual that includes presentation slides and reference materials.

Module One: SWOT Analysis in Marketing
Module Two: Marketing Research
Module Three: Real Time Marketing
Module Four: Brand Management
Module Five: Social Media (I)
Module Six: SEO Basics
Module Seven: Social Media (II)
Module Eight: Website Characteristics
Module Nine: Capturing Leads
Module Ten: Campaign Characteristics
Module Eleven: Wrapping Up

Target Audience:

This course is ideal for anyone interested in learning the fundamentals of Internet Marketing.

Technical Requirements:

For eBooks:

Internet access for downloading the eBook
Laptop, tablet, smartphone, or eReader (excluding Kindle)
Adobe DRM-supported software (e.g., Digital Editions, Bluefire Reader)
eBook download and activation instructions

Digital marketing fundamentals provide several benefits for teams within an organization:

Increased Reach and Visibility: Internet marketing allows teams to reach a global audience that traditional marketing methods may not reach. This broader reach can lead to increased brand visibility and awareness.
Targeted Audience Engagement: Through internet marketing techniques such as SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), and social media marketing, teams can target specific demographics and audience segments more effectively. This targeted approach improves engagement and conversion rates.
Cost-Effectiven: Compared to traditional marketing channels like print or TV advertising, internet marketing can be more cost-effective. Teams can allocate budgets more efficiently and measure ROI (Return on Investment) more accurately through digital analytics tools.
Real-Time Analytics and Insights: Internet marketing provides teams with real-time data and analytics. This allows them to monitor campaign performance, track user behavior, and adjust strategies promptly based on data-driven insights.
Improved Customer Interaction: Platforms like social media and email marketing enable direct communication with customers. Teams can engage in conversations, gather feedback, and build stronger relationships with their audience.
Brand Consistency and Control: Internet marketing allows teams to maintain consistent branding across different channels and campaigns. They can control the messaging and ensure that the brand image remains cohesive and aligned with organizational goals.
Competitive Advantage: Organizations that effectively leverage internet marketing fundamentals often gain a competitive edge. By staying updated with digital trends and utilizing innovative strategies, teams can differentiate their brand in a crowded marketplace.
Scalability and Flexibility: Internet marketing campaigns can be easily scaled up or down based on budget, goals, or market conditions. This flexibility allows teams to adapt quickly to changes and optimize their strategies accordingly.
Educational and Skill Development Opportunities: Learning internet marketing fundamentals equips team members with valuable skills in digital marketing, SEO, analytics, content creation, and more. This continuous learning can enhance team capabilities and foster a culture of innovation within the organization.