Internet Marketing Fundamentals 1 Day Workshop in Fort Wayne, IN

Mon Aug 12 2024 at 09:00 am to Mon Dec 16 2024 at 05:00 pm UTC-04:00

For venue details, reach us at [email protected] or call us at +1 469 666 9332 | Fort Wayne

Mangates
Publisher/HostMangates
Internet Marketing Fundamentals 1 Day Workshop in Fort Wayne, IN
Advertisement
Learn the basics of internet marketing in just one day at our workshop – perfect for beginners!
About this Event

Internet Marketing Fundamentals 1 Day Workshop

Join us for an exciting 1-day workshop to dive into the essentials of internet marketing. This in-person event is your chance to boost your skills and knowledge in the ever-evolving world of online marketing. Don't miss out on this opportunity to level up your digital marketing game!

Course Overview:

Certificate: Course Completion Certificate | Language: English

Duration: 1 Day | Credits: 8 PDUs

Course Delivery Format: Classroom (Food and Beverages included)

Course Description:

In the past decade, marketing has undergone a dramatic transformation. The Internet has revolutionized the way people communicate, providing marketers with an unprecedented opportunity. Social media, in particular, has become a powerful and cost-effective tool to reach vast audiences.

This course on Internet Marketing Fundamentals equips you with essential skills to effectively market your business online. Emphasizing the importance of content, the course teaches you how to leverage high-quality content to drive business growth.

Learning Objectives:

Upon completion of this course, participants will be able to demonstrate their understanding of:

  • SWOT Analysis in Marketing
  • Marketing Research
  • Real Time Marketing
  • Brand Management
  • Social Media (I)
  • SEO Basics
  • Social Media (II)
  • Website Characteristics
  • Capturing Leads
  • Campaign Characteristics

Prerequisites: None

Course Materials:

Participants will receive a comprehensive course manual that includes presentation slides and reference materials.

  • Module One: SWOT Analysis in Marketing
  • Module Two: Marketing Research
  • Module Three: Real Time Marketing
  • Module Four: Brand Management
  • Module Five: Social Media (I)
  • Module Six: SEO Basics
  • Module Seven: Social Media (II)
  • Module Eight: Website Characteristics
  • Module Nine: Capturing Leads
  • Module Ten: Campaign Characteristics
  • Module Eleven: Wrapping Up

Target Audience:

This course is ideal for anyone interested in learning the fundamentals of Internet Marketing.

Technical Requirements:

For eBooks:

  • Internet access for downloading the eBook
  • Laptop, tablet, smartphone, or eReader (excluding Kindle)
  • Adobe DRM-supported software (e.g., Digital Editions, Bluefire Reader)
  • eBook download and activation instructions

Digital marketing fundamentals provide several benefits for teams within an organization:

  • Increased Reach and Visibility: Internet marketing allows teams to reach a global audience that traditional marketing methods may not reach. This broader reach can lead to increased brand visibility and awareness.
  • Targeted Audience Engagement: Through internet marketing techniques such as SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), and social media marketing, teams can target specific demographics and audience segments more effectively. This targeted approach improves engagement and conversion rates.
  • Cost-Effectiven: Compared to traditional marketing channels like print or TV advertising, internet marketing can be more cost-effective. Teams can allocate budgets more efficiently and measure ROI (Return on Investment) more accurately through digital analytics tools.
  • Real-Time Analytics and Insights: Internet marketing provides teams with real-time data and analytics. This allows them to monitor campaign performance, track user behavior, and adjust strategies promptly based on data-driven insights.
  • Improved Customer Interaction: Platforms like social media and email marketing enable direct communication with customers. Teams can engage in conversations, gather feedback, and build stronger relationships with their audience.
  • Brand Consistency and Control: Internet marketing allows teams to maintain consistent branding across different channels and campaigns. They can control the messaging and ensure that the brand image remains cohesive and aligned with organizational goals.
  • Competitive Advantage: Organizations that effectively leverage internet marketing fundamentals often gain a competitive edge. By staying updated with digital trends and utilizing innovative strategies, teams can differentiate their brand in a crowded marketplace.
  • Scalability and Flexibility: Internet marketing campaigns can be easily scaled up or down based on budget, goals, or market conditions. This flexibility allows teams to adapt quickly to changes and optimize their strategies accordingly.
  • Educational and Skill Development Opportunities: Learning internet marketing fundamentals equips team members with valuable skills in digital marketing, SEO, analytics, content creation, and more. This continuous learning can enhance team capabilities and foster a culture of innovation within the organization.

To host the session for your group on-site, enquire us at [email protected]

Advertisement

Event Venue & Nearby Stays

For venue details, reach us at [email protected] or call us at +1 469 666 9332, Fort Wayne, United States

Tickets

USD 618.81 to USD 826.21

Sharing is Caring:

More Events in Fort Wayne

Messiah by Candlelight
Fri Nov 22 2024 at 07:30 pm Messiah by Candlelight

Purdue FW Music Center

Friday Night Vibes with Whoa, Man!
Fri Nov 22 2024 at 08:00 pm Friday Night Vibes with Whoa, Man!

Club Room at The Clyde

Whoa, Man! at the Club Room!
Fri Nov 22 2024 at 08:00 pm Whoa, Man! at the Club Room!

Club Room at The Clyde

Meka Schwartz: Live at the Deer Park
Fri Nov 22 2024 at 08:30 pm Meka Schwartz: Live at the Deer Park

DEER PARK IRISH PUB

VIRY SANDOVAL Y VIZTA EN EL DIAMANTE NIGHT CLUB
Fri Nov 22 2024 at 09:00 pm VIRY SANDOVAL Y VIZTA EN EL DIAMANTE NIGHT CLUB

El Diamante Night Club

CONJUNTO ATARDECER EL COMPA SACRA LOS GUARDIANES
Sat Nov 23 2024 CONJUNTO ATARDECER EL COMPA SACRA LOS GUARDIANES

El Diamante Night Club

Irving Berlin's White Christmas at Embassy Theatre
Sat Nov 23 2024 at 03:30 am Irving Berlin's White Christmas at Embassy Theatre

Embassy Theatre

DEKA STRONG Road Show Hosted by The Fort Wrestling Facility - Fort Wayne, IN
Sat Nov 23 2024 at 07:00 am DEKA STRONG Road Show Hosted by The Fort Wrestling Facility - Fort Wayne, IN

1519 Goshen Rd, Fort Wayne, IN 46808

17th Annual Women's Champagne Brunch
Sat Nov 23 2024 at 08:30 am 17th Annual Women's Champagne Brunch

Allen County War Memorial Coliseum

Irving Berlin's White Christmas at Embassy Theatre
Sat Nov 23 2024 at 09:00 am Irving Berlin's White Christmas at Embassy Theatre

Embassy Theatre

Adult Training: Youth Mental Health First Aid @ Fort Wayne Service Center
Sat Nov 23 2024 at 09:00 am Adult Training: Youth Mental Health First Aid @ Fort Wayne Service Center

Girl Scouts of Northern Indiana-Michiana

H3: Homemade, Handmade Holiday Winter Shopping Event
Sat Nov 23 2024 at 09:00 am H3: Homemade, Handmade Holiday Winter Shopping Event

New Haven-Adams Twp Parks & Recreation Department and Community Center

Fort Wayne is Happening!

Never miss your favorite happenings again!

Explore Fort Wayne Events