Interest to Inquiries: Lead Gen 101

Lead generation becomes simple when you understand what actually moves someone from stranger → follower → warm lead → client.
In this workshop, you’ll learn how to build a clear, repeatable lead-generation system that supports your business year-round — without relying on hustle, guesswork, or algorithms.

This is an interactive, strategy-meets-implementation session designed to help you walk out with a plan you can start using immediately.

• Wanting more clients or customers, but not sure where your leads should come from
• Tired of “posting and hoping” and want a real, sustainable plan
• Ready to simplify your marketing and focus on the actions that actually move the needle
• Wanting more consistency, momentum, and alignment in your business
• Building and scaling offers and want a clear pathway to fill them

• How to attract the right people (not just more people)
• Mapping your warm-up strategy
• Identifying your lead magnets, nurture points, and conversion touchpoints
• A Lead Gen Map exercise to build your custom system
• Time for questions, clarity, and implementation along the way

✔ A complete lead-generation plan you can plug into your business immediately
✔ Clarity on where your leads come from — and how to keep them flowing
✔ A personalized weekly lead-generation routine
✔ Tools you can reuse for every offer you create
✔ Confidence in your next steps going into the new year

You don’t need more content, more hustle, or more ideas.
You need a system — one that helps your business grow even when life gets busy.

A strong lead-generation framework gives you:
• Predictability
• Stability
• Momentum
• Peace of mind
• The ability to scale with intention

When you understand your lead flow, every part of your business gets easier.

Comfortable attire encouraged. Feel free to come in a christmas sweater or just anything that feels cozy. Festive treats and mocktails will be provided!

👩‍💼 Lauren Najar – Marketing Strategist & Business Coach

🎨 Jessica Enriquez – Brand Strategist & Designer

This workshop is part of Social Savvy Societe — an initiative of Sisterhood Social Co., a community-driven organization creating intentional spaces for women to connect and grow together.

IEDC CCF Fund provides matching grants to support new community collaborations, services and programming that will serve Indiana’s entrepreneurial ecosystem with a focus on education, connection and acceleration.

A cozy, creative venue in the heart of downtown Valpo — the perfect backdrop for intentional work, fresh ideas, and inspired conversation.

Don’t wait — get your FREE ticket today.

Event Venue & Nearby Stays

Lower Lincoln, 212 East Lincolnway, Valparaiso, United States

Concerts, fests, parties, meetups - all the happenings, one place.

Get App